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Royal Enfield has announced the return of its global creative platform, Art of Motorcycle, which is now entering its fifth season. This version titled Cine-Wates continues the brand’s attempt to connect the motorcycle with art and cultural expression worldwide.
Launched in 2020, the initiative developed with a grassroots effort in a cross-capinental platform, inviting painters, graphic designers, photographers and creative enthusiastic people in 12 regions including India, South-East Asia, Latin America and Oceania.
For 2025, the theme encourages the participants to resume themselves as a hero in their film, translating the vision into a cinematic poster that introduces both the manufacturer and their Royal Enfield. The styles are left open, allowing exploration in action, romance, comedy, nair, science fiction and fantasy. The challenge lies in capturing a compelling story through a single image that reflects both the cinematic style and the ethos of the motorcycle.
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This year a new feature is AOM Young Talent, which is a dedicated category for participants between 11 and 18 years of age. The purpose of this expansion is to give young artists visible as professionals installed at the same level, shown in Motovers 2025 in Goa with their work.
Global jury for season 5 brings various voices together from various creative areas. Among them Harun Robert (popularly known as Rob), who inspired a generation through his work on Pogo TV’s Mad; An experienced designer behind more than 500 film posters including Raj Khatri, Bahubali and Jodha Akbar; Colombian urban artist Diana Ordoise; And the Indonesian pop-culture artist Muchalis Fachri, known as Mukle. Additional members of Latin America and Asia-Pacific will include the panels to ensure that regional approaches are represented.
Beyond the judge, members of the jury will also explain the cine-wins briefs, which will form the original artifacts, which will be converted into limited-sanskriti goods. They will further connect with the participants through mentorship sessions. Regional injuries in 12 participating countries will operate shortlisting and workshops, helping ensure that the artistic identity of each market is reflected in global performance.
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Entries are open in both hand -designed and digital formats, under regular and young talent categories. After regional meals, more than 100 tasks will proceed to global jury. The finalist will be invited to Goa for Motovers 2025, where the winning entries will be displayed to the international audience of riders, artists and cultural enthusiasts.
The previous year’s edition saw more than 42,000 entries from 12 countries, which ended in over 200 works displayed in Motovers. The reach of the platform expanded to 23.6 million people globally, with 10.4 million interactions in digital channels.
The submission for season 5 can be uploaded through the Royal Enfield website, and the hashtag can be shared on Instagram using #ARTOFMOTORCYCLING and #Aomcineverse. The winners will be announced in November 2025.
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