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Zoho’s Arattai app has launched features that WhatsApp also not given in 2025 yet. This app is made in India and is becoming a strong option of Whatsapp. Joho Corporation has updated the Arattai messaging app, which includes Android TV version.
Special features of Arattai
The name of ‘Arattai’ comes from the Tamil word, which means ‘Casual Chat’. This app was launched in 2021, but has recently become popular. Union Education Minister Dharmendra Pradhan has promoted it. He said on X that Arattai is safe, user-friendly and completely free.
Benefits of multi-device support
Group calls become easier to do on a big screen. Joho emphasizes privacy. Chats are encrypted in transit, user data is not shared with advertisers or third party. The app is add-free, which gives users a clean experience.
Made-in-India app will remove flaws
But there are also some shortcomings. There is no end-to-end encryption default on text chats, which is in WhatsApp. Calls are on, but not on messages, which may cause privacy concert users to worry. Joho says that smooth will also work on low-end phones and slow internet. This app will fit in rural and semi-ibn areas where low-bandwidth is needed. After the launch, the server load made some problems such as the delay OTP, contact sinch slow. Joho is fixing them.
Arattai is challenging WhatsApp, but difficult to replace it completely. WhatsApp has 500 million Indian users. If Joho fills an encryption gap and strengthens the infrastructure, it will make it low. This Made-in-India app can give a new dimension to digital communication. It will be easy for rural users to be connected. Overall, this new feature of Arattai is ahead of WhatsApp.
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