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Hot on the heels of Eminem’s appearance at the NFL Draft, the Detroit rapper has released a teaser video officially announcing his 12th album – The Death of Slim Shady (Coup de Grace).
The revelation came in the form of a brief commercial during an NFL Network broadcast.
The title was officially confirmed by Eminem’s representatives.
Eminem’s ‘The Death of Slim Shady’ release date and time
Set for release this summer, The Death of Slim Shady (Coup de Grace) is Eminem’s twelfth studio album, breaking his musical hiatus since his last album in 2020.
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The upcoming album promises to revisit and revive the infamous Slim Shady persona, Eminem’s infamous alter ego who skyrocketed to fame with the 1999 album ‘The Slim Shady LP’.
Slim Shady’s presence in Eminem’s music has decreased over the years. However, the recent ad, which cleverly mimics a promo for a true-crime show with mysterious ‘Forensic Files’ music.
It features old clips of Eminem and presents: Slim Shady is back.
What can listeners expect from Eminem’s new album
The ad description reads, “Through his complex and often criticized rhymes, the antihero known as (Slim Shady) has no shortage of enemies. The same rude songs and controversial actions ultimately led to his demise. Join me as we recreate the events that led to the murder of Slim Shady.”
In the video Eminem is literally unrecognizable and says, “I knew it was just a matter of time for Slim.”
Eminem’s longtime musical partner Dr. Dre was the first to tease the upcoming album. In a conversation with Jimmy Kimmel, Dre revealed, “I’ve got songs on it, and it’s fire.”
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The Smack It singer is no stranger to NFL Draft coverage, having previously been involved in a complex marketing campaign for his 2017 album ‘Revival’. The campaign began with a mysterious advertisement for a non-existent pharmaceutical product in the Free Press.
Similarly, ‘The Death of Slim Shady’ advertising was subtly integrated into NFL Network’s draft coverage.
The Without Me artist participated in various online segments with NFL Commissioner Roger Goodell and made some notable appearances on stage with several Detroit Lions veterans.
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