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The Middle East, known for its diverse culture, rich history and modern wonders, extends far beyond the glitz of Dubai. While the city shines on the travel map, many other destinations in the region now offer distinctive experiences waiting to be discovered and cherished.
In an interview with HT Lifestyle, Lubaina Sherazi, CEO and co-founder of Brandit, recommended checking out these Middle Eastern destinations beyond Dubai, which offer a variety of experiences from adventure to cultural immersion, diverse gastronomy and more –
- Doha, Qatar: fusion of tradition and modernity
Doha, the ever-evolving gem of Qatar, skillfully weaves tradition and modernity into its enchanting fabric. Renowned for its architectural wonders, the city offers a range of experiences that blend warm Arabic hospitality with contemporary luxury. The cultural tapestry unfolds at the Katara Cultural Village, nestled between the expansive beach and the twin Katara Hills, where art, culture and culinary wonders meet in the heart of Doha. Doha’s emergence as an arts district further adds to its appeal, captivating enthusiasts with its energetic artistic scene. Visit the iconic National Museum of Qatar Conceived by pioneering architect Jean Nouvel, it represents Qatar’s heritage, depicted through its awe-inspiring design that is reminiscent of a desert rose. Or discover Richard Serra’s spectacular East-West/West-East installation made of giant steel plates, a monumental testament set amidst the limestone formations beyond the Zécrit.
Qatar offers a gastronomic journey like no other, starting with traditional Qatari flavors and culminating in a selection of dishes from global cuisine in settings ranging from street food trucks to fine dining restaurants. Thrill seekers can prepare for an adrenaline rush with exciting activities like sandboarding, camel riding and thrilling quad bike and ATV excursions in the mesmerizing Khor Al Adid. The thrill extends to various water adventures like sailing, water-skiing, canoeing, kitesurfing, jet-skiing, windsurfing, diving, etc. all thanks to the 560 km long coastline with crystal clear waters and vibrant marine life.
- Jeddah, Saudi Arabia: gateway to the Red Sea
Jeddah, the gateway to the Red Sea, attracts adventurers with its aquatic wonders. Offering thrilling experiences like snorkelling and scuba diving, the town is more than a marine paradise – it’s a cultural gem. The historic district of Al-Balad displays ancient architecture and lively bazaars, introducing visitors to Hijazi cuisine and enriching shopping tourism around its sites.
- Muscat, Oman: Experience Omani Opulence
The Omani capital Muscat fascinates with its luxury and cultural heritage. Discover the charm of the famous Amouj Perfumery, see architectural marvels like the Sultan Qaboos Grand Mosque, and immerse yourself in the vibrant atmosphere of the Muttrah Souq. See dolphins in their natural habitat and explore the rich history of Oman at various museums such as Bait Al Zubair Museum, which brings to you the rich cultural heritage. As the oldest independent state in the Arab world, the country has embraced the principles of modernization while preserving its quintessential cultural tapestry. Located within a dual resort complex, Shangri-La Muscat seamlessly integrates cultural, artistic, culinary and architectural heritage. Its location along the Gulf of Oman pays homage to its rich maritime history, even as the architecture resembles forts, villages, towns and markets. An in-house Loban Sommelier has been appointed to provide insight into Omani cultural nuances and traditional welcome rituals as well.
- Riyadh, Saudi Arabia: where history meets modern entertainment
Riyadh, birthplace of the Kingdom of Saudi Arabia, balances historical treasures with a bustling, modern city scene. Uncover the city’s historical heritage within the old palaces and contrast it with the vivid entertainment scenes of places like Riyadh Boulevard. From luxury shopping destinations to thrilling activities like hiking at the edge of the world, Riyadh is a seamless blend of business, entertainment and cultural richness. Held between October and March, Riyadh Season transforms the city into the largest winter entertainment event in the Middle East with huge concerts, food trucks, cafes and shopping experiences from around the world. The celebration embodies the essence of Saudi Arabia, showcasing its rich Najdi heritage and vibrant current dynamism.
- AlUla, Saudi Arabia: Hidden historical wonders unveiled
AlUla is a treasure trove that fascinates travelers with its deep historical significance. Home to Hegra, a UNESCO World Heritage Site, this land reveals ancient civilizations and stories carved into its rocks and inscriptions. Delight your taste buds with innovative Najdi cuisine amidst breathtaking scenery and enjoy extraordinary experiences such as rock climbing, hiking and camping under the starry desert sky.
These Middle Eastern destinations offer a range of experiences blending history, culture and modern charm with the eclecticism of Arab culture, allowing travelers to explore and appreciate the diverse tapestry woven into the fabric of the region. Invite.
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