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Mercedes-Benz India is considering another price hike, which will be implemented in September 2025. The German luxury vehicle manufacturer who recently introduced two sports cars in India, ie. AMG GT 63 4Matic and GT 63 Pro 4Matic well, 3 crore (East showroom) and 3.65 crore (ex-showroom) respectively has announced that OEM is ready to implement another price hike for its India passenger vehicle range.
Talking to PTI, Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, said that the negative movement of Euro vs. Rule is affecting the strategy of price growth of OEMs. This will increase the third price in 2025. In January and June this year, Mercedes-Benz increased the prices of its vehicles by 1.5 percent.
The company claimed that it had experienced a 13 percent increase in cost in the last twelve months as the rupee continued depreciation against the euro, traveling hiking at the cost of imported components. The German luxury car manufacturer’s Indian subsidiary imports about 70 percent of its components.
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“If you see, it was equal to an euro 99 and this is the first time Euro has crossed 98 mark. We quoted our cars when there was a euro 89-90. Since the euro is growing, even though we become more than 30 percent of our cars, 70 percent of cars have European materials and when the Euro grows against the rupee, the price of the Mercedes-Benz range of the cars will increase, “Iyer said,” We will get the same (price increase) from September.
Mercedes-Benz has expected retail sales
Even with a planned increase in the price of its vehicles, the luxury vehicle manufacturer looked positive on retail sales with the Reserve Bank of India (RBI), cutting interest rates twice a year. “We have a non-banking finance company called Mercedes-Benz Finance and this subsidiary has also cut interest rates.
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Around 80 percent of our vehicles are financed, and if you inspect June today, the cost of Mercedes-Benz vehicles has increased. But the EMI has not changed, “he said. Iyer supplemented that the rate of interest declared by the Reserve Bank is helping the sale of the Mercedes-Benz line.
He also mentioned that 2025 is not a straight year from the climate of a geopolitical macro economy, and therefore when it comes to the demand and estimates of the company, there would be a major conservative. “Currently, we had a great May in terms of sales, and June is also strong and hopeful, during the festive season, we will be even more happy in terms of sales for their company,” Iyer said.
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