[ad_1]
According to a survey conducted by the National Sample Survey (NSS) in India, only 35.82% of the population regularly practices hand hygiene before meals, while 60% of households wash hands only with water. Many reports also highlight that frequent hand washing habits have declined as daily routines have returned to normal following COVID-19. Now there is a dire need to propagate and maintain right hand hygiene practices among the people. The theme of this year’s Global Handwashing Day (October 15) is, “Why are clean hands still important?” The ongoing importance of hand hygiene in preventing infection is highlighted.
In line with this theme, Godrej Magic Handwash, the ready-to-mix handwash from Godrej Consumer Products Limited (GCPL) launched an awareness campaign on Global Handwashing Day to promote proper handwashing practices and encourage them to maintain the habit. . This campaign highlights an essential truth: hand hygiene cannot be achieved in a superficial manner. While hand washing is important, the campaign focuses on hand washing as an important pre-measure for disease control and living a healthy lifestyle.
To amplify its message, Godrej Magic has partnered with Godrej L’Affair, a media platform owned by Godrej Industries Group, to release a digital film that revolves around a playful and playful theme to highlight the importance of thorough hand washing. But adopts an effective approach. What happens when we take shortcuts in life? Incomplete efforts often lead to incomplete results, and cleanliness is no exception. Imagine trying to get through your day with only half the things you rely on – half your lunch, half your desk, or even half your chair. Isn’t this what happens when we only wash one hand? Through humor and clever scenarios, this film conveys a simple but essential message: proper hygiene is ‘all or nothing.’
Commenting on the campaign, Neeraj Senguttuvan, Head of Marketing (Personal Care), Godrej Consumer Products Limited (GCPL)said, “Global Handwashing Day is a perfect reminder that good hygiene remains as important as ever, even as life returns to normal post-Covid. With Godrej Magic Handwash, we are not just offering a product, we are promoting a change in mindset. It’s all about ensuring complete hygiene every time. As India’s first powder-to-liquid handwash, Godrej Magic is bringing innovation that makes proper hygiene simple, affordable at as low as Rs 10 and an integral part of our daily routine.”
Sujit Patil, Chief Communications Officer, Godrej Industries Group, added, “Godrej L’Affair, the media platform owned by Godrej Industries Group, was envisioned to spark meaningful conversations about the nuances of lifestyle. Cleanliness and well-being are important aspects of personal lifestyle. Based on the insight that the severity of hand washing has reduced after the return to normalcy from COVID-19, we thought it appropriate to bring out the principles of effective hand washing. Through this campaign to celebrate Global Handwashing Day, we aim to remind people that good hand hygiene is non-negotiable and is an essential part of a healthy lifestyle and can help live a fulfilling life .
Godrej Magic has partnered with Teach for India, a non-profit organization dedicated to educational equity, to promote proper hand hygiene practices among children. As part of this initiative, students in the Teach for India network will be trained to maintain effective hand hygiene habits. This outreach effort will educate children in more than 500 classrooms.
To boost the digital reach of the initiative, the brand has roped in over 50 content creators, including doctors, parenting experts and stand-up comedians. Additionally, Godrej Magic will take the campaign forward through various media partnerships.
In a post-pandemic world, where basic habits are easy to abandon, proper hand washing is one of the simplest yet most important steps we can take to protect ourselves. Washing both hands isn’t just about hygiene – it’s about living responsibly, safely and responsibly. Godrej Magic Handwash invites everyone to consider their hand hygiene habits. Washing hands isn’t just a task – it’s a daily act of self-care.
Disclaimer: This article is a paid publication and does not have any journalistic/editorial involvement with Hindustan Times. Hindustan Times does not endorse/subscribe to the content and/or views of the articles/advertisements expressed here. Hindustan Times shall not be responsible and/or liable in any way for all views, opinions, pronouncements, declarations made and/or stated in the article. The affirmation(s), affirmation(s) etc. are stated/illustrated therein.
Want to feature your story as above? Click here!
[ad_2]
