Giorgio Armani’s floral-themed collection dazzles at Milan Fashion Week

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Giorgio Armani’s collection for the next cold season was previewed on Sunday, the last day of Milan Fashion Week, with the designer’s love of nature and appreciation of Asian cultures expressed in his trademark flow and flattering tailoring. For daytime looks think garden party, complemented by pretty embroidered shoes and hats, unstructured jackets accessorised with obi belts and textured trousers.

A model walks the runway during the Giorgio Armani collection show at Milan Fashion Week Womenswear Autumn/Winter 2024-2025.  (Photo by Gabriel Bouyce/AFP)
A model walks the runway during the Giorgio Armani collection show at Milan Fashion Week Womenswear Autumn/Winter 2024-2025. (Photo by Gabriel Bouyce/AFP)

A deep velvet look featured a dragonfly motif landing on a field of flowers, and a striking jacket was constructed from three-dimensional organza flowers. The evening wear sparkled like so many fireflies. Armani said he chose winter flowers as a motif for its expression of resistance and contradiction – and because everyone loves a flower. (Also read: Milan Fashion Week highlights: Ferragamo’s freedom of expression and Bottega Veneta’s message of hope steal the show ,

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Armani told reporters after the show, “I believe you all will love the black jacket with embroidered colorful flowers that … announces a better season.” Armani, who turns 90 this summer, said he finds the work just as challenging as the one he launched four decades ago, admitting that the quest to meet his own expectations is exhausting. He said he worked for eight months on a floral element.

“This work is tiring and I’m still not happy,” the designer said. “If you come to the next show I’ll change something.” Front row guests at the second show, benefiting from Armani’s own fine tuning, included Cate Blanchett, a frequent guest at the house, Italian rocker Victoria De Angelis, actor Aaron Taylor-Johnson, director Sam Taylor-Johnson and French actor Louis Garrel. Were.

Armani has anchored the last day of Fashion Week for years, with most editors leaving Milan for Fashion Week’s next stop, Paris. Armani said it had written to the Italian Fashion Council to extend Milan Fashion Week by one day to improve flow. This week of previews has been plagued by far-flung shows, forcing fashion fleets of sedans and shuttles to travel across the city multiple times, traffic disruptions caused by anti-war demonstrations, a transportation strike and rain, Due to which there was delay. Schedule of more than an hour.

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