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Mumbai, October 18, 2024: Garnier, the global leader in green beauty, has entered the suncare category with the launch of its groundbreaking product. Super UV Invisible Serum SunscreenThe lightweight formula provides broad spectrum protection with SPF50 and PA++++, protecting skin up to 99% of sun damage. Rich in Vitamin C, this sunscreen not only provides protection but also helps heal dark spots. Additionally, the brand has also introduced a revolutionary Super UV Invisible Air-Mist Sunscreen Which can also be easily applied over makeup. Both products leave no white spots, are suitable for all Indian skin types, and offer a comfortable, everyday option for those seeking high-performance sun protection. With this launch, Garnier enters one of the largest and fastest growing categories and strengthens its position in skin care.
India is a UV hotspot, with high UV index all year round, making suncare an essential category, but it is still not a daily habit for many Indians. With the launch of Super UV Sunscreen, Garnier aims to create mass awareness and education about the importance of using sunscreen every day in every season.
Anshuman Wanchoo, General Manager, Garnier, L’Oreal India said, “We are thrilled to launch Garnier Super UV Sunscreen, tested and created for Indian skin tones and types. The growing demand for sun protection and Garnier’s global expertise are a winning combination to offer products that are effective, lightweight, easy to use and accessible. This brand milestone reinforces our commitment to democratize beauty for all consumers. To support this launch, we have developed a comprehensive marketing strategy that integrates digital and traditional platforms, influencer collaborations and on-ground activations.”
Pooja Hegde, brand ambassador of Garnier India said, “I’m a firm believer in using SPF every day, no matter the season. Now I never go out without applying Garnier Super UV Invisible Serum sunscreen, which feels as light as air on my skin. The innovative Invisible Air Mist is my favorite choice for reapplying sunscreen, even over makeup. I can’t wait for consumers to experience these groundbreaking sunscreens and share their excitement!”
Vedang Raina, who was recently announced as the brand ambassador of Garnier India, said, “Garnier’s skin care approach aligns perfectly with what I believe in – effortless, effective skin protection every day. Garnier Super UV Sunscreen is ideal for anyone wanting powerful sun protection without the heaviness. I love this exciting new Proud to be a part of the chapter that marks the beginning of a new era of suncare for Garnier.”
Garnier Super UV Invisible Serum and Super UV Air-Mist Sunscreen are now widely available across stores and ecommerce platforms for Rs 349 and Rs 599 respectively.
About Garnier:
Garnier is an accessible, inclusive and green science brand, driven by its purpose of bringing green beauty to all of us. Since 1904, Garnier has been a global leader in the science of nature, combining natural ingredients with cutting-edge science to deliver maximum efficacy with limited impact on the planet. Its expertise in green science promotes innovative, high-performing and sustainable formulas to meet the aspirations and beauty needs of consumers worldwide. Committed to providing greater transparency, Garnier was the first mass-market beauty brand to launch a pioneering product environmental score, helping consumers make more sustainable choices every day. The Garnier brand is animated by its various ranges: Bright Complete, Super UV, Micellar Cleansing Water, Sakura Glow and Bright Anti-Acne. Today, Garnier is the largest beauty brand worldwide to be approved by Cruelty Free International.
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