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According to the 2023 LinkedIn Guide to Kickstarting Your Career, “Year-over-year hiring growth in product management for professionals with a bachelor’s degree in 2022 was 48.6% over the previous year. It also recorded the highest hiring growth of 30.4% among professionals with an MBA degree.” Some of the top-paying companies that hire product managers include Netflix, Apple, Intel, Booking.com, and OLX.
In response to the growing demand for skilled product managers, Product Management Program ISB Executive Education is designed to help you emerge as a product manager well versed in managing the entire product life cycle. This program will help you explore how generative AI is revolutionizing product management by improving decision making, accelerating product development, and enhancing user experiences. The program will enable you to ideate, test, and launch products that customers will connect with instantly. It will also ensure that your organization always stays ahead of the competition. Under the guidance of globally renowned ISB faculty, you will delve deep into critical areas such as competition analysis, road mapping, prototyping, A/B testing, and other essential skills.
Highlights of the programme
The main features of this programme are as follows.
- As part of this program, you will get access to 143 pre-recorded videos featuring acclaimed ISB faculty for self-paced learning.
- Live Masterclasses Generative AI and its impact On Product Management
- Learn 9 essential industry-relevant product management tools.
- 7 Masterclasses will be conducted with industry experts from top Indian startups.
- There will be 11 live doubt solving sessions during this program which will resolve your doubts.
- Gain practical experience from projects and case studies of top Indian startups.
- Learn how to evaluate product road mapping and prototyping decisions. Gain knowledge of developing prototypes and MVPs and gathering user feedback.
- Be part of the prestigious ISB Executive Network, which includes networking opportunities, online and offline events, etc.
key takeaways
Let’s discuss the key features of this program – Live Masterclasses, Product Manager Toolkit, and Hands-on Projects.
Live Masterclasses
Learn about generative AI models and their applications in market research, product roadmaps, productivity, data analysis, customer engagement, and ethical considerations.
Learn the insider tips and tricks that top product managers use every day from live masterclasses and discover how to apply these insights to your own work.
Product Manager Toolkit
learn how to Create a product roadmap Using specialized tools like Asana and Notion, as well as wireframing/low-fidelity mock-up basics with Figma and Miro. You’ll also gain skills in data instrumentation using Mixpanel and data analysis with SQL, and learn other essential tools like Balsamiq, Jira Software, Google Analytics, and VWO for wireframing, agile project management, analytics, and A/B testing.
Practical Projects
As part of this program, you will be expected to study in-depth the challenges faced by top Indian startups while working on projects with companies like Flipkart, Paytm, and Swiggy. You will learn to create product roadmaps, conduct effective user research, and track key product metrics. This will help you build a portfolio of projects to showcase your experience in the product management domain.
Program Description
Program Duration: 12 weeks
Weekly Attempts: 4-6 hours a week
Guest Faculty/Industry Experts: Senior Industry Professional
Program LeaderSubject Matter Experts/Mid Industry Professionals
Eligibility: Any Graduate/Diploma holder
certificateUpon successful completion of the program, participants will be provided with a verified digital certificate from ISB Executive Education
learning experience:
- World-Class Faculty – Learn from the best faculty and industry practitioners
- High quality videos – A great learning experience on the go
- Group-based learning – Networking and community interaction using discussion forums
- Learning on Demand – Revisit any lesson/concept for in-depth understanding
Who is this program for?
If you’re not fully familiar with the product management framework, it can be hard to know if you fit this profile. This section can help clarify the picture.
- Professionals looking to transition into Product Management
Individuals who wish to enter the field of product management and strengthen their foundation so that they can get a strong start in this career will benefit from this program. - Managers keen to understand the product life cycle
Middle and senior level managers who want to manage new and mature products from concept to implementation, and measure performance to improve profitability. - Entrepreneurs keen on a hands-on approach
Business leaders and entrepreneurs who want to lead the use of product strategies in their organization and help drive product-focused decision making and planning.
Take the next step in your career with the Product Management program by ISB Executive Education.
About ISB Executive Education
ISB Executive Education empowers participants with the skills, mindset and networks required to manage and lead in this evolving landscape, enabling them to achieve their specific personal and professional goals. Recognised as #1 in India for the third consecutive year and #26 globally in the Financial Times (FT) Executive Education Custom Ranking 2024 and #3 in India, #65 globally in the FT Executive Education Open Ranking 2023, ISB Executive Education is committed to preparing working professionals to excel in the new global business environment. This is achieved through fostering engaging exchanges between renowned industry leaders and academia and attracting globally reputed faculty from the world’s top business schools. Through carefully designed programmes, participants benefit from both advanced management research and the vast experiences of their peers
About Emeritus
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments worldwide. It does this by collaborating with more than 50 top-tier universities in the United States, Europe, Latin America, Southeast Asia, India, and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies, and organizations. Its unique model of cutting-edge technology, curriculum innovation, and practical instruction from senior faculty, mentors, and instructors has educated more than 300,000 individuals in 200 countries.
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