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Kolkata, West Bengal, India – Blenders Pride Fashion Tour concluded this year’s edition with a successful fashion story that broke the molds of fashion craft, as it is known. Set against the dramatic backdrop of the iconic Howrah Bridge and the transformation of the city’s historic Hooghly River into a glittering runway, the final edition presented an experimental collection. Designer Anamika Khanna AK | Okwith charisma Ishaan Khattar as ShowstopperWhich pushed design beyond tradition and took fashion into the next era.
in collaboration with Fashion Design Council of India (FDCI), The showcase challenged long-held notions of craftsmanship, treating it not as a static tradition but as a living, evolving force. Anamika Khanna’s AK | OK took apart familiar craft terminology – zardosi, chikankari and mirror work – and reimagined them through futuristic tailoring, metal interventions and cosmic-inspired graphics.
The show debuted on a barge in the middle of the Hooghly River, turning it into a floating theater of fashion. It opened with divers emerging from the barge and bringing the scaffold to life through light, smoke and sound. The models appeared to high-energy scores from within the structure, as reactive lasers moved with each stage, increasing the tension and pace of the show. The narrative, peaked with powerful chainmail, is presented as a unified statement, followed by sculptural silhouettes in motion. The closing ceremony produced a dramatic climax with Ishaan’s arrival in a speedboat, culminating in a mass closing moment in front of the iconic Howrah Bridge.
Adding a touch of gravitas to the evening was The Bengal Paddle Ship, with museum-like interiors and historical details, which hosted the townspeople before being brought on a barge. The Riverine Museum within its former boiler room, which houses rare maritime artefacts and curated installations exploring the heritage of the Hooghly, created an extensive cultural backdrop that complemented the sophistication of the showcase.
Debashree Dasgupta, CMO, Pernod Ricard India, Said, “Blenders Pride Fashion Tour has always been at the forefront of shaping fashion and cultural conversations. As the final chapter of this edition, Kolkata captures the essence of what makes fashion truly transformative. ‘The Future Is Crafted’ wasn’t just a showcase – it was a powerful statement on how heritage and innovation combine to create something extraordinary.
designer anamika khannaSharing his thoughts on the show he said, “With Blenders Pride Fashion Tour, I was delighted to showcase how Indian craftsmanship can be deconstructed and reimagined for the modern world. It was truly exciting to see the audience embrace this bold reinterpretation of heritage.”
Showstopper Ishaan Khatter Said, “Being a part of the Blenders Pride Fashion Tour felt completely in line with my own tendency to experiment and push beyond the expected. Seeing craftsmanship break out of its traditional framework and take on a sharper, more expressive form makes the experience incredibly exciting. Set against such an iconic backdrop, it felt like I was part of a moment where fashion was not just showcased, but actively shaped.”
Sunil Sethi, President, FDCI, expressed, “FDCI was delighted to collaborate with Blenders Pride Fashion Tour, uniting two powerhouses of fashion to shape its future. The Kolkata edition celebrated creativity, culture and set the pace for what would happen next in Indian fashion.,
About Pernod Ricard India
Pernod Ricard India (P) Limited, a wholly owned subsidiary of Pernod Ricard SA, is a fast-growing multinational alcoholic beverages company that offers quality products to its consumers across the country. With leading brands in every category, Pernod Ricard has one of the most dynamic and premium portfolios in the industry, led by Seagram’s whiskeys such as Royal Stag. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram’s whiskey is exported to over 28 countries around the world. Pernod Ricard India is a socially responsible organization that has a strong belief in strengthening corporate citizens by addressing social, economic and environmental sustainability in all key states.
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