[ad_1]
Charli XCX has taken over the internet so much that she’s dictating how self-indulgent girls spend their summer days (and nights!). Gen Z wants to live their best life and the latest example of this is Brat Summer. Party hard, never stop and look absolutely badass while doing it. These are the 3 main rules you should follow this summer. Why and how should you embrace this energy? Read on.
Skip the emotions, embrace the beauty
Before we break down the existentialism that may be the essence of Brat Summer, let’s turn our attention to how to look every inch like you’re enjoying Brat Summer. Let’s focus on lime green first here. Nails, eyeshadow, clothes, shoes – at least one (or more) items on your existence should be exactly in line with the summer color. If you really want to understand how important this color is to a Brat Summer routine, just know that lime green is to summer 2024 what pink was to summer 2023 (hi Barbie?). The inspiration behind this is the low-effort but doubly iconic album cover, which has ‘Brat’ written on it in low-resolution Arial font against screaming lime green.
The beauty inspiration for Brat Summer are earlier social media trends like Feral Girl Summer and Rat Girl Summer, all of which are ultimately spin-offs of the OG Hot Girl Summer, which, let’s be honest, has been around forever. Speaking of forever, in its comeback era Y2K it looks like it’s here to stay. Brat is sure to extend its reign over summer wardrobes. Stringy tops and dresses, chunky shades around the clock, pouty gloss-dunked lips, lots of (fake) leather (remember, it’s all about being green, pun intended), messy smoky makeup and even messier hair. And oh, extra points if you want to pull your boots and tie-up heels out of their summer retirement.
Side note: don’t be afraid to look trashy or too ‘different’ for even a second, because that’s what the vibe is all about. In a previous interview with The News Movement, Brat Summer mother Charli XCX insisted, “It can be very trashy. Just like a pack of cigarettes and a Bic lighter. And like a strappy white top with no bra. That’s all you need.”
Brat Summer is darker than you think
Is Brat Summer just another theme-cloaked excuse to party? Probably. That being said, the pulse of the internet-breaking phenomenon runs a little deeper than moving across the dance floor in a trance. Many critics have pointed out that Charli XCX’s ‘brat‘The album is full of unbridled chaos, with strong waves of anxiety and a feeling of being lost in the moment.
Whether you’re a regular at the club or not, having a good time to calm your worries is a method you might have tried once in a while, at least if you haven’t adopted it as your OG coping mechanism. On the admirable side, Brat Summer encourages you to let loose and let go. The relatability of the vibe is what makes it have such a unanimous hold on not just Gen Z but a large section of millennials as well.
The summer in politics has arrived
Brat Summer is a serious matter, and Kamala Harris agrees.
Early last month, Joe Biden suddenly stepped down as the Democrat candidate, and endorsed his vice president as the candidate for POTUS. With her nomination accepted, Kamala’s campaign team has gone into overdrive trying to woo Gen Z with their brat-coded campaign. This is no joke and Charli XCX started it all. “Kamala is a brat,” Charli confirmed in an X post, after which the social media platform was flooded with weird but well-intentioned edits featuring Kamala’s key Brat album songs.
Her team immediately embraced the brief and made Kamala’s campaign brat-coded. For example, the official Kamala HQ X handle has ‘Kamala HQ’ written in low-resolution Arial font in the background, while, as you might have guessed, it’s lime green.
Kamala and her team are not alone in this pursuit. London Mayor Sadiq Khan recently praised the success of the Ultra Low Emission Zone expansion in a post that reads: brat Album font and aesthetic. Full marks to them for cashing in on relevance.
What are you waiting for? Unleash your inner naughty boy and enjoy your best naughty summer ever, without any restrictions!
[ad_2]
