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Bengaluru, Karnataka, India – Business Wire India- VirginiaThe sustainable fashion-tech brand has announced its second anniversary today, choosing to mark the milestone not with a traditional discount but with a courageous act of transparency: the ‘Eco-Nic Fair ’25’ Anti-Sale.
From From 7th November to 9th NovemberVIRGIO will eliminate all mark-ups and margins by selling each of its garments exact cost of makingWith prices reflecting the savings of Up to 70% off In all categories. This three-day event is put together as a direct “thank you” to its community for supporting its mission, demonstrating an unparalleled commitment to fair pricing and conscious commerce. In a quiet rebellion against fast fashion’s culture of loud, confusing markdowns, VIRGIO is making honesty the new temptation. Building on its existing commitment to demonstrate cost reduction for each product Eco-Nick Fair ’25 The initiative will allow brands to cover the cost of commerce, allowing customers to pay Only Manufacturing value.
As Amar Nagaram, Co-Founder of VIRGIOsays, “We started with ambition and experimentation; today, we lead with conviction and care. As we enter our third year, we aim to deepen sustainability, inclusivity, and impact across the lives we touch. When prices drop the industry calls it selling. When we reduce our margins we say thanks. This isn’t just growth; it’s scaling on purpose.”
Over the past two years, VIRGIO has proven that sustainable fashion can be both scalable and trend-forward. This growth has been marked by key initiatives: the successful launch of the Curvy sub-brand called Beyond the Curve (BTC), co-created with actor Anjali Anand; New physical stores in 5 cities in India as well as significant expansion in global markets. Expanding beyond fashion, VIRGIO also launched Amodira, an exclusive fragrance line inspired by the rich culture of India and Indian royalty. Most notably, VIRGIO served as the Sustainable Fashion Partner for IIFA 2025, where it focused the IIFA Green Carpet event on eco-friendly craftsmanship and amplified the conversation that glamor and environmental responsibility can go hand-in-hand. This anniversary is an affirmation of the brand’s commitment to a future where style and substance go hand in hand.
As it moves into its third year, VIRGIO is based on the principles that define it: fashion with integrity, inclusivity by design, and transparency every step of the way. Anniversaries are not just a celebration of what has happened, but an affirmation of what is to come, a future where style and substance go hand in hand.
event details
- Eco-Nick Fair ’25 will run for three days:
- Dates: November 7 – November 9
- Where: VIRGIO physical stores and online virgio.com And marketplaces like Myntra, Nykaa Fashion, Ajio
For more information:
Virgio website:
Beyond the Curve website: /beyond the curve
Amodira Website: /amodira-amd
Instagram:
LinkedIn:
Note to readers: This article is part of HT’s paid Consumer Connect initiative and has been created independently by the brand. HT does not take any editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to independently verify all information.
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