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TVS Motor Company (TVSM), one of India’s largest two-wheeler and three-wheeler manufacturers, made its first appearance at the EICMA 2025 in Milan, marking a major step in the brand’s global expansion strategy. The company unveiled six new products in the internal combustion and electric segments with advanced rider-assist technology, connected features and AR-based smart helmets.
TVS Motor Company at EICMA 2025 – Product and Technical Highlights
| Model/Technology | Type | Main characteristics | Expected Launch/Availability |
|---|---|---|---|
| TVS Tangent RR Concept | Supersport (ICE) | Monocoque subframe, aerodynamic design, inspired by TVS racing heritage | Concept – Display Only |
| TVS EFX Three O | electric motorcycle | The most powerful TVS electric bike ever, minimalist design, performance-focused | Prototype – expected future production version |
| TVS M1-S | electric maxi-scooter | The first TVS electric maxi-scooter, a premium design for urban riders | Launch in Europe by end of 2026 |
| TVS Apache RTX 300 | adventure tourist | Apache Lineup Expands, Built for Long-Range Travel, Advanced Features | Europe launch Q1 2026 |
| TVS X | electric scooter | Born-electric model, aerodynamic styling, Android Auto and SmartConnect | Launch in Europe by end of 2026 |
| TVS RTR Hyperstunt Concept | urban sportsbike | Lightweight, stunt-focused design, agile handling for urban riders | Concept – Likely to debut in India in future |
| AR HUD Helmet (with Aegis Rider) | smart helmet tech | Augmented reality display with navigation, hazard warnings and call notifications | Prototype – in development |
| SmartXoConnect and smartwatch integration | connected tech | Android Auto integration, real-time vehicle updates and hands-free function | Gradual rollout on select models |
Six new products lead TVS global showcase
TVS Motor’s EICMA display showcased a diverse lineup of six new products combining design innovation with performance and technology.
TVS Tangent RR Concept – A supersport concept featuring a lightweight monocoque subframe designed for improved aerodynamics and track-level performance.
TVS eFX Three O – the company’s most powerful electric motorcycle concept, created to set new standards in performance EVs.
TVS M1-S – TVS’s first electric maxi-scooter for premium urban riders.
TVS Apache RTX 300 – A new adventure tourer that expands the Apache lineup into long-range motorcycles.
TVS
TVS RTR HyperStunt Concept – A new urban sportsbike concept designed for agility, stunt performance and urban use.
(Also Read: Royal Enfield Bullet 650 to be unveiled at EICMA 2025: 5 things you should know)
Chairman’s Comments: Global ambitions in focus
Commenting on the launch of the brand, Sudarshan Venu, President, TVS Motor Company, said:
“TVS is built on over a century of customer focus, innovation and quality. As we make our EICMA debut, we aim to expand our global footprint with a strong range of products and technologies designed for riders everywhere. With our four innovation centers in India, Indonesia, Bologna and the UK, we are ready to serve new markets with the same passion and precision.”
Focus on electric innovation
The company strengthened its growing presence in electric mobility with the unveiling of TVS eFX 3O, TVS X and TVS M1-S. The TVS X and M1-S are expected to launch in Europe by the end of 2026. These models underline TVS’s intention to offer advanced, connected and efficient mobility solutions to a wider global audience.
AR-based smart helmets and connected technology
One of the main attractions at the TVS pavilion was the introduction of the AR-enabled Head-Up Display (HUD) helmet developed with Swiss startup Aegis Rider. The helmet uses augmented reality to project navigation, hazard warnings and call notifications directly into the rider’s line of sight, improving safety and reducing distractions.
TVS also showcased its connected ecosystem powered by SmartXeConnect technology. This includes Android Auto integration on the TVS X and a smartwatch-linked TVS iQube, which allows riders to monitor battery health, tire pressure and other real-time updates.
(Also Read: Royal Enfield Himalayan Myna Black Edition at EICMA 2025: Know what’s new here)
Detailed Lineup at EICMA
Along with its new concepts, TVS showcased several of its popular production models, including the Jupiter, Ntorq, Raider, iQube, Apache RR 310 and Apache RTR 310. A limited edition carbon fiber Apache RR 310 and build-to-order RTR 310 also attracted the attention of enthusiasts. The company also showcased two electric bicycles and a full range of helmets, apparel and riding accessories.
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