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Bengaluru; May 9, 2024:
India’s fastest growing fast-fashion brand, The Indian Garage Company (TIGC) has launched an exciting campaign “B Team has been formed for “Your Your”. “Apna Aakash” campaign advocates flexibility, self-expression and authenticity, encouraging individuals to reject societal expectations and embrace who they are.
The “Be Your Own Sky” campaign started with Suryakumar Yadav (SKY), exclusively represented by Rise Worldwide, sharing his inspirational journey on his Instagram page, explaining how his struggles have helped him never Not defined, and how he made his way to success on his own. Your terms. The campaign is fueled by the #NeverGivesUpChallenge and in a touching gesture, SKY has named his wife, Devaisha Shetty, as his source of inspiration, who constantly pushes him to be better. She invited others to nominate or tag someone they know to be inspired and learn from for the #NeverGivesUpChallenge.
The grand unveiling of the ‘BeYourOwnSky’ campaign featured a dynamic fusion of music and energy. Suryakumar Yadav made a phenomenal debut in a rap star persona, showcasing the ultra-cool streetwear collection by TIGC, enthralling the audience by dancing to an infectious tune. The exciting video premiered on SKY and TIGC’s Instagram pages, marking a significant milestone for the campaign.
Speaking at the launch of the campaign, Anant Tanted, Founder and CEO, TIGC, said, “Sky’s tremendous growth in cricket despite facing many challenges aligns deeply with our brand’s ethos of resilience and empowerment. Our goal “To ignite that same spirit of determination within our community.” , encouraging them to embrace their uniqueness and never give up on their dreams.”
Expressing his happiness, Suryakumar Yadav highlighted that, “Inspiration can come from anywhere, and I found inspiration right next to me. Through the “NeverGivesUpChallenge”, I look forward to seeing stories that will serve as an inspiration to everyone, including me. If my journey can inspire anyone to discover their resilience and determination, I will feel extremely satisfied.
Stay tuned to the Instagram handles of @surya_14kumar and @theIndiangarageco for latest updates and participate in the #BeYourOwnSky campaign, which offers five lucky winners an exclusive opportunity to meet SKY and receive a wardrobe makeover from TIGC. The latest collection will be available for sale soon on the official website [TIGC] And leading e-commerce platform.
About Indian Garage Company:
Established in 2012 by Anant Tented, The Indian Garage Company has grown into a Rs 400 crore enterprise with a rapid growth trajectory and is targeting 1500 crore GMV in the next five years. Operating under the ‘House of Brands’ format, the company has two brands: TIGC (menswear) and Freehand (womenswear).
As a company focused on Gen Z consumers, The Indian Garage Company has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at unprecedented speed. Due to the increasing acceptance and popularity of TIGC products, the company intends to diversify its offerings and introduce additional categories under its umbrella.
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