The world was fond of tea, the name was also iconic

Nearly a decade ago, there was a rumor on social media that Mohan Meekin Limited is going to stop making Old Monk. Its fans became restless. After that the management of the company had to clarify that their favorite brand would not be removed from the market. The company said that Old Monk is still India’s favorite rum and it is not going anywhere. He said that Old Monk Mohan Meekin is proud. However, some people were also considering it as a marketing stunt. But the reality is that Mohan Meekin Chairman Kapil Mohan had stopped the promotion of Old Monk since 2012. In an interview, he made it clear that he would not advertise because they want people to drink it and tell themselves how it is.

How to name Old Monk
One thing about this rum which has always remained a mystery is its name. What does Old Monk mean? And what is its connection with rum? Actually there are many legends about the name Old Monk. One belief is that this name is taken from a wooden barrels used for the manufacture of rum. These barrels were often kept in old monasteries, so they were called ‘Old Monk’. Legendary is also that this name is taken from the taste of rum. Old Monk has a rich and complex taste, which comes due to fruits, spices and wood. It is often described as the taste of ‘old man’. Therefore it is called ‘Old Monk’. But there is no definite answer to the name of Old Monk. This is a mystery that attracts rum lovers.

Used to drink tea to the world
An interesting fact about Old Monk is also that Kapil Mohan, who gave the world famous rum brand, was a Titoler. He did not even put his life all his life. Kapil Mohan himself was fond of drinking tea. When Kapil Mohan retired from the army job, his elder brother Ved Ratan Mohan passed away a few days later. Due to which he had to take over the reins of the company. However, Old Monk was launched in the 60s itself, but in 1973, when Kapil Mohan took over the company, it got a new identity. Under the leadership of Kapil Mohan, this brand became famous not only in the country but in the whole world. Let us know that till the year 2000, Old Monk remained the country and the world’s most famous black rum brand. Old Monk is considered to be the creation of Ved Ratan Mohan.

Mohan Meekin made after independence
Kapil Mohan’s father MN Mohan was also a liquor businessman. The father of the British officer General Dyer opened a liquor company in Chamoli, Himachal in 1885. After independence, this company was bought by Kapil Mohan’s father AN Mohan and the journey of Mohan Meekin Limited started from here. In 2000, Old Monk was the best -selling dark rum worldwide. But after such success, it was a shock. Kapil Mohan’s brother VR Mohan’s son and Rakesh Mohan separated from the family and sold the company’s Facility Ponty Chadha. After this, the sale of Old Mank started declining. Whereas there was a time when about 80 lakh bottles were sold every day.

Old Monk became synonymous with rum
This is a remarkable achievement when you believe that it is synonymous with the Rum brand in India. So, what is it that makes it so popular and keeps the drinkers unwavering? The matter in favor of the brand in the matter of maintaining customer loyalty is that the product has not changed since it was launched in 1954. At least not in its most popular form. Its XXX rum is the most sold. However, its Supreme and Gold Reserve version is also available, which is up to 12 years old. But for seven years old classic mixed, chocolate-brown remains one number one. The size and design of the bottle remains exactly the same, as it has a taste. Old Monk is a variety of rum that has always been different from others. According to Mohan Meekin, the company that makes it, this brand has collected a large number of its loved ones without spending a single rupee on the advertisement.