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Those days when blogging was just a hobby, today, it is a prosperous industry where materials can unlock, brand deals and even financial freedom. Fashion and lifestyle manufacturer Kritika Khurana, who is considered popular as the boho girl, who has more than 1 million followers on Instagram, recently shared in her post of September 11 in her post how she created a seven-day income from material manufacturing and offered any tips to follow the same route. (Also read: From floral dupatts to new-traditional silhouettes: Top 5 Festive Fashion Trends for 2025 ,
In her post, Kritika reminded the interested creators that success does not depend on millions of followers. “The brands care about the materials that only combine the number,” he explained. 11 years ago, with nothing but an idea, he has since worked with top brands and has created a seven-in-law income from material manufacturing.
Why is the best time to start now
Kritika has highlighted that the manufacturer economy is booming, which is the right time:
- 79% of people buy products due to manufacturer-manufactured material, not advertising.
- User-related material (UGC) website can increase conversion by 29%.
- The UGC market is estimated to increase from $ 9.4 billion in 2025 to $ 46.5 billion by 2034.
“Brands need more creators than ever,” she says that authentic story is the future of marketing.
How to decide your rates
One of the biggest challenges for beginners is whether to charge. Kritika shared a simple formula:
- (Time you + effort + brand usage) × you have a value brought
For example, if a brand wants to use your video as an advertisement, adds extra cost. As a ballpark, among the early UGC creators in India 2,500- 7,000 per video, growing rates as your skill grows and grows.
Many income sections each manufacturer should find out
Amazon, involvement in programs like Amazon, Flipkart, Nykaa, or Vishlink can help the creators to earn commissions between 5-20%, to translate to translate 500- At 2,000 10,000 sales.
The largest revenue driver for creators. Campaign can start small 3,000- 10,000 but up to scale 5–15 lakhs depending on the skills of your audience and story. Kritika insisted that the brand is actually the value engagement and authenticity, not only the number.
- YouTube = evergreen income
Unlike Instagram, YouTube videos continue to earn through advertisements and associated links over years. With CPM in India 50- 300 per 1,000 times, stability pays. Even a library of 20–30 videos can generate a stable income over time.
A hidden bonus stream where manufacturers can tag the products directly into the video, allowing the audience to originally purchase by generating additional income with advertising revenue.
Kritika’s advice is clear, “You don’t need millions of followers or expensive equipment to start. What you need creativity, continuity, and courage to share your voice.” If I can start with scratches, you can, “she says.
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