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As the cold winds of winter set in, lip oil has emerged as the most sought-after beauty product this season. The lip oil has caught the attention of beauty lovers, thanks to trending ASMR videos of its effortless application, with over 30 million views on Instagram. Combining the hydrating benefits of lip balm with the glossy finish of lip gloss, this multitasking miracle is redefining how we care for and style our lips during the colder months.
Why is lip oil becoming a trend this winter?
In recent years, lip oil has transformed from a niche product to a mainstream essential product. Its popularity is rising this winter due to its ability to tackle one of the season’s biggest beauty problems: dryness. “Unlike traditional lip glosses, which can often feel sticky or dry, lip oils are enriched with nourishing ingredients like jojoba oil, almond oil or hyaluronic acid,” says makeup artist Divya Arora. These ingredients ensure that lips remain soft, supple and protected from the harsh winter conditions.
Benefit
Cold air and indoor heat can strip your lips of moisture, causing them to crack and flaky. Lip oils penetrate deeply to replenish moisture levels, keeping lips healthy and hydrated.
Traditional glitters are notorious for their sticky texture. Lip oils provide a silky, lightweight finish that provides a natural, luminous shine without the sticky mess.
Many lip oils are rich in vitamins and antioxidants like vitamin E, which not only nourish the lips but also protect them from environmental damage.
Whether applied alone for a subtle shine or layered over lipstick for added shine, lip oils are incredibly versatile. They work equally well for casual days or glamorous evenings.
Lip Oil vs Lip Balm
Lip oil and lip balm are both staple winter products, but they serve slightly different purposes. Lip balm is useful for getting instant relief from dryness and works as a protective barrier against the elements. They often come in thick, wax-based formulas that seal in moisture. On the other hand, lip oils not only hydrate the lips but also add a touch of glamor to them with their glossy finish.
“Lip balms are great for prepping lips, especially for overnight wear, but lip oils are great for perfecting your daytime look,” explains makeup artist Saheli Lekhri. They keep the lips soft while giving them a natural shine which can be beautifully photographed.”
trending lip oil
Berry tones, soft mauves and translucent reds are the shades of the season, providing the perfect hint of color while enhancing your natural lip tone. For those who prefer a minimal look, clear lip oil remains an evergreen option.
Top Tips for Application
“To get the most out of your lip oil, gently exfoliate your lips before application to ensure smooth coverage. Reapply throughout the day to maintain hydration and shine, especially in extremely cold weather,” explains Lekhari.
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