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New Delhi. The Ministry of Road Transport and Highways had released a report on the data of road accidents in the year 2022, which brings out the seriousness of the increasing road accidents in India. According to the report, a total of 1,68,491 deaths occurred in 4,43,366 accidents in India in the year 2022. This means that every three and a half minutes one person dies in a road accident. In view of such worrying figures, an awareness campaign has become necessary to spread the message of road safety across the country. From this report the Road Safety Campaign found the purpose of its second edition.
Road Safety Campaign 2024 aims to promote compassion on the roads of India. In this edition, to make the roads of India safe, the aim is to make people understand the importance of life, so that people walk on the roads with compassion and understand the importance of the lives of others.
This initiative delved into the theme of sensitivity, this theme has four main pillars: ‘Respect’, ‘Restraint’, ‘Safety’ and ‘Cooperation’. In the 2024 edition, all these four pillars were discussed in a special telethon, in which many eminent personalities participated and put forward their views on road safety before the country. To convey the main objective of this campaign to the nation, Minister of Road Transport and Highways Shri Nitin Gadkari, Knowledge Partner SaveLife Foundation, and celebrities like Shri Amitabh Bachchan, Smt. Sudha Murthy participated in this telethon. Sudha Murthy, Justice Indu Malhotra, Pankaj Tripathi and R. Madhavan also participated in this mission of road safety awareness and gave different suggestions to make the roads of the country safe. The campaign identified eight different cities based on the severity of road safety issues, where different programs were organized to make people aware. Additionally, the campaign was also taken to schools and colleges to spread awareness among youth and influencers and impart road safety information from an early age. Where youth and children enthusiastically expressed their views on road safety and ensured their participation in making the roads safe.
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The events organized in eight cities – Chennai, Bengaluru, Kanpur, Indore, Nagpur, Jaipur, Chandigarh and Patna – included on-stage panel discussions, interaction with the audience, and information about safety equipment. In particular, at the regional event in Nagpur, Shri Nitin Gadkari and Shri Nana Patekar discussed the importance of everyone’s cooperation in making roads safe.
Shri Manmohan Roy, Editor, AyraNews24x7 Uttar Pradesh in Kanpur took the stage and while interacting with the audience also talked about the risks while traveling on the road. In Patna, Legislative Assembly Minister Shri Sameer Kumar Mahaseth stressed the importance of safe roads and while keeping the serious statistics of road safety in India in front of the country, also appealed to everyone to make the roads safe. In the Chandigarh program, National Road Council member Kamaljit Soni and other guests present on the stage discussed the responsibilities of the people in the segment ‘Our Road, Our Responsibility’.
At the event organized in Jaipur, State Nodal Officer Dr. Alan Pandey gave information about the Good Samaritan Law. Also, CPR was performed in front of the audience and the audience was also given important information about CPR and the four pillars of compassion were discussed in depth. In the program organized in schools and colleges, Honorable Union Minister Shri Nitin Gadkari and Roving Editor of AyraNews24x7 Prateek Trivedi discussed important points of road safety and inspired the youth to drive safely and responsibly to make the roads safe.
A spectacular 4-hour long telethon of Network18 was organized on 3rd February covering the most important aspects of the campaign. This telethon was started by the megastar of the century Shri Amitabh Bachchan with a message in which he explained the worrying statistics of road safety and the importance of life and appealed to the country to behave responsibly on the roads. Along with this, other guests participated on the stage and discussed important points on road safety. Famous singer Shri Shankar Mahadevan and lyricist Shri Prasoon Joshi composed an anthem for this campaign, which was launched as a message and the message of road safety was put before the country in a melodious manner.
The telethon touched upon real issues impacting road safety in India, such as outdated traffic signals, misbehavior on the road, Good Samaritan law and helping road accident victims. Also, during this time, the importance of making children and youth aware about road safety from the beginning was also discussed, so that the generation coming on the road can be made aware from the beginning.
The government and administration are trying hard to make the roads safe, but every citizen of the country should also contribute in this. India’s roads and infrastructure are evolving rapidly and our approach to road safety must also evolve with them. We should together take the responsibility of making our roads safe, so that the country’s roads can be made safe for everyone.
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Tag: auto, road safety, Sadak Suraksha Abhiyan
first published : March 3, 2024, 11:50 am IST
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