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The matcha craze isn’t going away any time soon. Cafés and restaurants across cities are giving matcha an ethnic twist by offering Diwali specials that also include festive flavours.
sweeten the celebration
Combining matcha with kulfi is a nostalgic blend of malai kulfi – a caramelized sweet milk flavor balanced with the tart flavor of matcha. Annie Bafna, founder of Noah by the Nutcracker, says, “We wanted to add something with an Indian twist that would appeal to a large audience and with the festive season approaching, what could be more nostalgic than the taste of kulfi! Matcha and kulfi come together to bring changing taste sensations to the palette with each sip, from nostalgic to contemporary. Matcha’s Popularity Social Media And trends driven by global lifestyle, with Gen Z leading the charge. And as a result, we are now also seeing increased curiosity among the 30-50 year old audience who want to understand what the hype is about.”
Diwali is not complete without the popular Motichoor laddus. With this in mind, Motichoor Matcha has combined the sweetness with the earthy bitterness of matcha to create something familiar yet unique! Mehar Kohli, co-founder of Tokyo Matcha Bar, says, “Diwali is all about joy and indulgence and we wanted to capture that spirit by making Indian sweets an integral part of the celebration, we wanted to bring the festive sparkle to the café and our community by creating a matcha drink inspired by Indian sweets. We took the iconic Motichoor Laddu and created a Motichoor Matcha to create a collaboration between Indian heritage and Japanese culture. Motichoor Matcha is layered with a base of desi ghee Motichoor Laddu, milk of choice, ice, our delicious vegan cold foam and a Motichoor Laddu on top. The sweetness pairs beautifully with the earthy bitterness of the matcha and creates something familiar yet unique.”
Gulab Jamun Matcha turns a festive dessert into a drink you can’t stop drinking. Ryan Sorwatte, founder of Spill the Tea, says, “The drink has a harmonious balance of the sweet, milky, floral notes of gulab jamun, which compliment the earthy notes of matcha perfectly. The gulab jamun hits you first and then the matcha cuts through with its earthy freshness.”
Fruits add festive flavor
For those looking for a indulgent indulgence that celebrates healthiness without losing out on the taste or festivity, Café Delhi Heights brings Fruit Matka to its festive menu. Chef Ashish Singh, Culinary Director, says, “From drinks combining matcha with fresh mango puree, to mixing it with coconut water, the flavors highlight the tropical, familiar notes of Indian celebrations. The blend of matcha and strawberry puree perfectly captures the spirit of Diwali. Like the festival itself, it is bright, joyful and full of contrasts where matcha’s earthy notes Depth meets sweetness and vibrancy of strawberry. The drink’s lush pink-green color reflects the festive colors, while its flavor profile balances peace and indulgence, which is a reflection of how we celebrate togetherness and lightness during the festive season. This is our playful Diwali experience in a unique form with a cup of refreshment, excitement and fun.”
Nutritious and aromatic notes
Festive Iced Pistachio Matcha lets the nutty and aromatic notes shine. Rajat Luthra, CEO, Third Wave Coffee, says, “The aim is to blend innovation with nostalgic craft experiences that are festive, comforting and truly reflect the spirit of Diwali – a celebration of taste, nostalgia and togetherness. This beverage is a blend of timeless Indian traditions with modern café craftsmanship that adds a touch of joy to every celebration.”
Fun Festive Options to Try
Saffron Pista Matcha
Chikki Matcha Crunch
Dried Fruit and Honey Matcha
Mango Lassi Matcha
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