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According to a senior company official, on the back of record exports in the last financial year, Maruti Suzuki India is confident of achieving its target of up to 8 lakh units by 2030 as part of its sequential expansion in FY2025. Overseas shipments will cross 3 lakh units.
The company plans to launch more models in its various export markets spanning over 100 countries, while also expanding the distribution network, adopting best practices from India such as making bank finance available at dealerships, strengthening service facilities. and to strengthen the availability of parts in export markets.
“Till about three years ago our exports were in the range of 1 to 1.2 lakh cars per year. As a national vision and a business ambition, we decided to grow drastically from those levels and in 2022-23 we will reach almost Export of 2.59 lakh units and in 2023-24 we completed 2.83 lakh,” Rahul Bharti, executive director of corporate affairs, Maruti Suzuki India, told PTI.
He further added, “The interesting part of this is that it reversed the industry trend. While the rest of the car industry’s exports actually declined by 3 per cent, Maruti Suzuki was able to grow by about 9.3 per cent to 2.83 lakh units.” This year, 42 percent of the total cars exported from India are from Maruti Suzuki.
Bharti said the company’s strategy is in line with the vision of the government led by Prime Minister Narendra Modi to enhance India’s exports to capture a larger share in global trade to meet the ambitions of ‘Developed India’.
He said, “We are not only doing this with the existing models. Even for EVs, whose production will start in FY 2025, we will start exports and export it to advanced markets like Japan and Europe “
On the way forward for exports, he said, “We hope to continue improving it and our total exports by 2030 are targeted at 7.5 lakh to 8 lakh units.”
Asked if the company can cross the 3 lakh units mark in exports in FY2015, Bharti said, “Yes definitely. Barring any major surprises, it is possible.”
Sharing the company’s strategy to increase exports, Bharti said, “Right now we don’t have all the models in all the 100 markets. So, the way to increase exports is to launch more models in more countries across the world as well as more models. To launch.” distribution network.”
On the qualitative side, he said, “What we are doing is taking many of the best practices from India to these export markets.”
He gave examples of how to provide bank finance at the dealership, how to build customer confidence by providing after sales service after the car is sold, how to create easy availability of parts and setting up a customer complaint management system to get more buyers. In foreign markets.
“So all these best practices help in giving more confidence to the customers and this is reflected in the export numbers,” he said.
In FY24, Maruti Suzuki recorded record exports of 2,83,067 units, surpassing the previous best of 2,59,333 units in FY23. Its exports in FY22 stood at 2,38,376 units.
Earlier in FY21, the company’s overseas shipments stood at 96,139 units, while in FY20 it was 1,02,171 units and in FY19 it was 1,08,749 units.
In FY24, Maruti Suzuki’s top ten export markets were South Africa, Saudi Arabia, Chile Mexico, Philippines, Indonesia and Ivory Coast. Its top export models were the Baleno, DZire, Swift, S Presso, Grand Vitara, Jimny, Celerio and Ertiga.
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