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Kochi, India should focus on promoting weddings and mice as a niche tourism segment, instead that it was said by an official of the Ministry of Tourism on Friday to meet it under general tourism development.
According to a government release, Additional Secretary and Director General of the country’s first marriage and mice Conclave Suman Billa said that there was a strong potential to emerge as a leading site in this category.
He suggested that the segment of marriage and mice ideally need separate microits on the country’s leading tourist portals, which bring their immense scope to a sharp focus, the release said in the release.
The three -day Conclave, which began here on Thursday evening, is being organized by the Kerala Travel Mart Society along with the State Tourism Department.
Billa said that Kerala was greatly benefited from the growth of the region due to its underlying benefits.
He said, “The state has excellent atmosphere and infrastructure, and an hour’s requirement is a convergence by adding dots to a synergy,” he said.
He claimed that Kerala had a possible trade opportunity value 1 lakh crores in wedding and mice tourism.
Billa also praised the state government’s decision to go beyond traditional tourism strategies and diversify the wedding and mice.
He said that Kerala’s green-friendly policies and its widely acclaimed tourist models have helped the state renew its reputation as a global destination.
He further stated that there was no possibility of affecting its position as the world’s fastest growing major economy to implement American tariffs recently on India.
The summit has attracted over 675 buyers, including 65 from abroad, representing countries such as UAE, UK, USA, Germany, Australia and Brazil.
Post -seventy -five exhibition stalls have been installed for vendors.
This article was generated from an automated news agency feed without amending the text.
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