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On the occasion of World Menstrual Hygiene Day, MildCares, a start-up incubated by the Startup Incubation and Innovation Centre (SIIC), IIT Kanpur, distributed its GynoCup menstrual cups in Aminabad alias Baragaon village.
According to a press release from IIT Kanpur, the initiative inspired women in the village to use menstrual cups, paving the way for its official declaration as Uttar Pradesh’s first ‘sanitary pad-free village’.
Moving towards better menstrual hygiene management, environmental sustainability, and women’s health empowerment, MildCares’ GynoCup offers a reusable, cost-effective, and eco-friendly alternative to disposable sanitary pads, the start-up said.
Menstrual cups offer several advantages over sanitary pads. They are cost-effective and environmentally friendly and provide a safer and more hygienic alternative. By reducing reliance on disposable pads, menstrual cups can significantly reduce the risk of infection and promote better menstrual health, the press release explains.
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“Using reusable menstrual cups reduces waste, thereby significantly reducing the impact on the environment. This initiative reflects IIT Kanpur’s commitment to social change by supporting innovative startups like MildCare that empower communities with sustainable solutions,” said Dr. Nikhil Agarwal, CEO, SIIC, IIT Kanpur.
“The success of Aminabad aka Bargaon shows the impact of widespread education and community participation. MildCare is thrilled to see these positive changes and hopes this will inspire other areas to adopt sustainable menstrual health practices as well,” said Rachana Vyas, co-founder of MildCare and lead of the Switch2Cup initiative.
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