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In recent times, especially in the context of India, there has been a growing concern about the high sugar content found in packaged foods and this issue has come to the forefront due to the contrast seen with similar products in western countries, It is the same wherever. Products are sold without added sugar. There are disparities not only in sugar content but also in ingredient quality, labeling transparency and overall nutritional standards and this discrepancy may raise questions about whether there is systemic bias or a lack of uniform standards in global markets.
In an interview with HT Lifestyle, Dr. Aparna Govil Bhaskar, consultant bariatric and laparoscopic surgeon at Metaheal- Laparoscopy and Bariatric Surgery Center in Mumbai, Saifee and Apollo and Namaha Hospitals in Mumbai, shared, “Multinational corporations are looking for high-quality, healthy formulations Can give priority. For products sold in rich countries, assuming that consumers there are more aware and willing to pay a premium for better ingredients. On the other hand, products marketed in regions such as India may be considered to cater to a population that is less informed or has different expectations regarding food quality and nutritional standards. The underlying assumption is that consumers in these areas are less likely to check labels or demand healthier alternatives, creating a cycle where inferior products dominate the market.
Of particular concern are products aimed at infants and children. Dr. Aparna Govil Bhaskar revealed, “Often marketed under the guise of high-quality, healthy foods, these products are heavily promoted, leading parents to believe that they cannot feed their children Are choosing profitable option for. However, the reality is often far from what is promoted. Many times, the labels of these products do not provide accurate information about their sugar or preservative content, leaving consumers with no idea what they are actually feeding their families. The consequences of uncontrolled consumption of high-sugar products are serious.
A meta-analysis of 21 studies from 2003–2023 showed that the prevalence of childhood obesity in India is 8.4%, while the prevalence of overweight children is 12.4%. India has the second highest rate of childhood obesity globally and this alarming trend is directly linked to dietary factors, including the consumption of sugary snacks and beverages targeted at children.
Dr. Aparna Govil Bhaskar highlights, “Childhood obesity not only has immediate health impacts, but also leads to chronic conditions later in life such as type 2 diabetes, heart disease, and even some types of cancer.” It also significantly increases the risk of developing diabetes. Additionally, the psychological impact of obesity, including low self-esteem and social stigma, can have a lasting impact on a child’s mental health. In addition to health effects, excessive sugar consumption can initiate a cycle of addiction, where individuals develop a dependence on sugary foods and beverages to satisfy cravings. “This addiction can be especially harmful during childhood, as it sets the stage for lifelong dietary habits and preferences.”
Although regulatory measures are necessary, the power of awareness and education can bring much-needed change. Dr. Aparna Govil Bhaskar stressed, “Empowered consumers who are informed about the harmful effects of excessive sugar consumption can be a powerful tool in tackling this problem. When individuals understand that certain products are not conducive to their or their children’s well-being, they are more likely to make informed choices and reject such offers. Creating awareness does not require the resources of multinational corporations. This can start with grassroots initiatives, community education programs and advocacy efforts. “By leveraging the collective voice of concerned citizens, we can amplify the message and drive meaningful change.”
He concludes, “The key is to promote education and foster a culture of critical thinking among consumers. To counter marketing tactics that prioritize sales over health, we must encourage individuals to question labels, seek out transparent information, and prioritize nutrition over convenience. In short, the power of choice lies in the hands of the consumer. By arming ourselves with knowledge and awareness, we can challenge even the most powerful brands and sought-after products that truly prioritize our health and well-being. The journey towards a healthier future begins with each individual making conscious decisions and a collective effort to demand better from the food industry.”
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