Get, Set, and Build: Lego® Group and Formula 1® Unveil the first interactive racing experience in India

Kicking in Pune from 8th to 17 August at Phoenix Marketsity, followed by Bangalore in Orion Mall from 5 to 14 September, the experience F1® provides a unique way to share his passion with his children, converting racing adventure into playful, interactive Lego® experiences.

Construction at speed, India’s first formula 1® driver, Narain kartikeyanTo meet fans and celebrate the spirit of the game will create a special appearance in both cities. Top speed racing will be given to the top speed racing, dive into the thrill of brick by brick, as they re -create the exciting moments and icons from the race track, pit lane, and garage as Lego® brick, providing an opportunity to step on the driver’s seat and experience the complications of a new way in a new way. Selected participants will also take the home iconic F1®-theme Lego® set.

Here is a glimpse on activities that are line:

• Racer reflex and pedal power: The children put their awareness and stamina for testing, competing in challenges designed to match the actual F1® drivers.
• Rapid repair: A fast-turre-pit-stop simulation where children run against time to collect and repair Lego® F1® cars.
• Gear up garage and virtual velocity: Visitors step into a team principal’s shoes, designing your dream Lego® F1® car and take it to a virtual spin on a high -speed simulator.
• Race Day – The Ultimate Lego® Grand Prix: After going to the final leg, F1® enthusiastic (young and old) launched their Lego® F1® cars on a dedicated circuit, cheering each other and experienced the adrenaline of the day of the race.

The global multi-year partnership between the Lego® Group and the Formula 1® was declared last year, showing the shared vision of bringing the high-octane world closer to the fans of the activation motor), brick by brick.

Speaking about cooperation, Julia Golden, Cain Products and Marketing Officer, Lego® Group said: “In the Lego®group, we have a proud history of rebuilding several F1® cars as Lego® brick in the past, and we believe that this new partnership will help bring the spectacle of this game to all fans. To introduce equally. “

Echoing this feeling, the Formula 1® sees partnership as a more connected fan experience, introducing the game to its global audience in a new and attractive format.

Emily Prezer, Chief Commercial Officer of Formula 1® said: “Lego® Brick has ignited a spark of creativity and passion for manufacturing in millions of children and adults around the world. Through this partnership, fan will be able to re -create and re -create the world of Formula 1®, brick, brick, brick, brick, sports through the back passion and the game for technology, the game of the game and fans. And means.

The energy of Formula 1® and contained in the wander of the Lego® play, the experience reminds us that the racing starts on the track, wherever the magic of the building takes the shape of the imagination – age, spaces and crosses the generations.

Now hold your tickets on Bookmyshow!

About Lego Group
The mission of the Lego group is to inspire and develop tomorrow’s builders through the power of the game. The Lego system in the game, with its foundation in the Lego bricks, allows children and fans to create anything and re -create what they can imagine.

Established in 1932 in Denmark’s Billund, the company is still owned by the family and sells products in more than 120 countries.

Leam more www.lego.com

Note the readers: This article is part of the paid consumer connect initiative of HT and is made independently by the brand. HT does not consider an editorial responsibility for the material, including its accuracy, perfection, or any error or omission. Readers are advised to verify all the information independently.

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