Don’t be fooled by Bella and Gigi Hadid’s golden glow at the Victoria’s Secret Fashion Show: Fake tan can be dangerous

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Victoria’s Secret held its annual lingerie fashion show on October 15 in New York City. While the brand’s famous models like Candice Swanepoel and Adriana Lima returned to the runway, some models’ looks stood out with their feather and crystal embellishments — we’re looking at you, Jasmine Tookes. The model is pregnant with her second child, and she opened the show in a pearl-embellished slip dress. Read this also Ananya Panday reacts to trolls criticizing her ‘fake body tan’ at Ba**ass of Bollywood premiere

Bella Hadid's fake tan was one of the talking points after the Victoria's Secret Fashion Show. (Instagram Bella Hadid and AFP)
Bella Hadid’s fake tan was one of the talking points after the Victoria’s Secret Fashion Show. (Instagram Bella Hadid and AFP)

‘Please put the self-tanner down’

Some models with notable fake tans also attracted attention. One of them was Bella Hadid, who had an extremely dark brown complexion that looked like she was bathing in self-tanner. In fact, before and after photos of some Victoria’s Secret models were shared on social media, and many people said they were surprised by the amount of fake tan used on these models. Many expressed concern and even urged women to embrace their natural skin color and said it was time to abandon self-tanner.

One tweet showed a photo of Victoria’s Secret model Barbara Palvin from a fashion show, and said, “I am once again pleading with the beautiful women of this world to please give up the self-tanner.” Someone on X also shared, “Everyone needs to just embrace their natural color.”

Fake tanning is risky business

If you thought fake tanning was a thing of the past, the latest looks from Victoria’s Secret models highlight the ongoing use of fake tanning in the beauty industry, despite the potential health risks.

It appears that fake tanning is still a part of people’s beauty routines and is still being presented to young people as something to aspire to. But is it safe? The National Health Service (NHS), the publicly funded healthcare system in the UK, says there is no safe or healthy way to get a tan.

Yet, according to a report on Theguardian.com dated August 5, 2025, a new generation of young tanning obsessives are going to great lengths to darken their skin. Some people reportedly track the UV index – the level of ultraviolet radiation from the sun – and deliberately sit in the sun at the most dangerous times of the day, while others use unregulated tanning sprays and injections, which rely on a chemical to darken the skin.

Melanotan II, found in tanning sprays, reportedly poses serious health risks. This lab-made substance darkens skin, but may cause painful and persistent erections in men (priapism), kidney damage, acne, muscle wasting (rhabdomyolysis), increased risk of skin cancer (melanoma), changes in moles and freckles, nausea and vomiting, and appetite suppression, reports theguardian.com.

Tanning beds are also popular. The World Health Organization or WHO classifies sunbeds as ‘hazardous’ due to an increased risk of skin cancer, including melanoma – using a sunbed even once can increase the risk of melanoma by 20 per cent, and starting before the age of 35 increases the risk by 59 per cent. If you’re looking for more information about fake tan safety, you may find it helpful to check with your dermatologist first.

Note to readers: This article is for informational purposes only and is not a substitute for professional medical advice. Always seek the advice of your doctor with any questions you may have about a medical condition.

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