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Moscow, – Alexander Yashin heard the opera in the smell of the clover.
Blind from birth, 31 -year -old can only see light and shadow. Moscow is located on his work stool in the laboratory of the perfume where he designs the fragrance, the face of Yashin breaks into a wide smile as he gives a new sample.
One of the four -person teams of Yashin perfumes is one of which – two of which are also blind – who work in a Moscow -based fragrance brand called a pure sense.
Founder Ekaterina Zinchenko hired blind perfumes, when she founded the company five years ago, demanding a promotion of an inclusive atmosphere, which would allow her designers to show their creativity.
“The inclusion is about everyone who is capable of doing,” said 29.
Lining the shelves of the laboratory where Yashin works, they consist of dozens of small white vials of essential oils and nectar – which he calls his “perfume organ”.
“Perfume music is like: We have notes – different elements of perfume; We have cords – a combination of perfume notes,” they say.
The last composition is the fragrance, says Yashin.
Increased inability to see his olfactory and hearing senses, by Yashin, a philosopher and ethnician training, is attracted as a member of a contingent of folk music artists from his time when he sits to create an aroma.
“Perfume, like any art or craft, is something you learn,” they say.
As his company highlights the diversity of the zinchenko catalog and the unique compositions of its employees, as in terms of international expansion.
“What is important to me as an entrepreneur is that everyone has her own character and her aroma style,” she says.
“I can guess whose new aroma is looking without looking.”
This article was generated from an automated news agency feed without amending the text.
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