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Gurugram, Haryana, India- Blenders Pride Fashion Tour begins ‘The future of fashion’ In its Gurugram edition, with an unprecedented exploration of how technology, design and profound storytelling are reimagining the fashion experience. Taking a leap from this year’s theme of defining fashion’s next moveThis edition presented an incredibly intense visual spectacle that took haute couture beyond clothes and form, into the digital age of AI, code and interaction.
The showcase grew with the creative powers of the designer Falguni and Shane PeacockWith long-standing cooperation with Fashion Tour Fashion Design Council of India (FDCI)At the core of this edition was the simple truth that today,s fashion audience no longer wants to see just fashion designs; They want to feel it, experience it and see it come to life, ,futureverse of fashion‘ extended this desire into a wider universe, where the runway became a living canvas of fashion. The dresses were not only futuristic in shade, but also forward-thinking, reflecting a global sensibility about where fashion was headed next. From tamanna bhatia Lighting the show as well as humanoid robots, dynamic projections that connected the story of the entire show, motion-sensing scenes depicting the movement of every model on the runway, Shahid Kapoor’s A holographic showstopping moment that blurred the lines between the virtual and the real, each element of the showcase pulled viewers into the next dimension of fashion.
‘The future of fashion‘ By Blenders Pride Fashion Tour Fashion experiences reflect a significant cultural shift, a seamless confluence of craft and futuristic imagination, made possible with a glamorous spectacle of technology.
Blenders Pride Fashion Tour has always been a platform that pushes the boundaries of creativity and expression.” Debashree Dasgupta, CMO, Pernod Ricard India said“With this showcase, we have taken a bold step into the ‘future of fashion’ – an immersive experience that redefines the way fashion is presented in the future, By seamlessly blending cutting-edge technology with fashion, we are taking fashion beyond the ramp – into a dynamic, interactive space where audiences can experience designs in motion, It reflects our commitment to shaping a future where technology and style seamlessly co-exist, introducing a new generation to fashion, Inspires to see as an ever-evolving expression of identity and innovation,”
We are thrilled to interpret and bring to life the Futureverse of Fashion – a concept that truly reflects the forward spirit,” Designer Falguni Shane Peacock said“The Blenders Pride Fashion Tour has always stood for pushing creative boundaries and constantly fostering innovation, Through this collaboration, we are proud to help shape a new narrative where innovation and creativity define the next era of style,”
FDCI President Sunil Sethi expressed, “FDCI is delighted to collaborate with Blenders Pride Fashion Tour, uniting two powerhouses of fashion to shape its future. The Gurugram edition celebrates creativity, culture and sets the pace for what’s next in Indian fashion.”
Shahid Kapoor expressed, “It’s always exciting to be on the Blenders Pride Fashion Tour runway, but this year it felt like stepping into a new era. The way technology and couture were woven together was both effortless and brilliant. The designs were fluid, effortless, yet distinctly futuristic. Fashion, for me, is at its best when it innovates without losing its sense of spontaneity and tonight captured that perfectly.”
Tamannaah Bhatia said, “The Futureverse of Fashion by Blenders Pride Fashion Tour was an exciting experience where creativity knew no limits. This blend of technology and high fashion is going to be forward looking for the industry and I’m glad to be a part of shaping it.”
The tour is now heading to Jaipur, where designers Abhishek Patani and Namrata Joshipura will present high-octane couture along with Miss Universe Harnaaz Sandhu and rapper Raftaar on December 6.
About Pernod Ricard India
Pernod Ricard India (P) Limited, a wholly owned subsidiary of Pernod Ricard SA, is a fast-growing multinational alcoholic beverages company that offers quality products to its consumers across the country. With leading brands in every category, Pernod Ricard has one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskeys such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of international premium brands, including Chivas Regal, Ballantine, The Glenlivet, Royal Salute and Jameson Irish Whiskey. Some of the prestigious brands in the white spirits category include Absolut Vodka, Jacob’s Creek and Campo Viejo wines, Martel Cognac, Beefeater and Monkey 47 Gin, Kahlua and Malibu Liqueurs, Mumm and Perrier-Jouët Champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram’s whiskey is exported to over 28 countries around the world. Pernod Ricard India is a socially responsible organization that has a strong belief in strengthening corporate citizenship by addressing social, economic and environmental sustainability in all key states.
media contact details
Jasmine Parnami, Evian V., jasminep@avianwe.comDeepanshi Suneja, Evian V., deepanshis@avianwe.com
Note to readers: This article is part of HT’s paid Consumer Connect initiative and has been independently created by the brand. HT does not take any editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to independently verify all information.
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