[ad_1]
Honasa Conumural Ltd-FMCG brand Mamaearth- and owner of the original company of Hindustan Unilever Limited-Lakme-defamation suit against each other this week. Today, the Delhi High Court heard the case and directed to shut down the luxury advertisements.
HUL (Hindustan Unilever Limited) said that they would remove their ongoing sunscreen advertising campaign and modify it. The amendment will not be limited to the removal of the word “online Bestseller” and the current packaging color shown has been replaced.
What was the issue between brands?
HCL has alleged that a recent Lakme Sunscreen campaign incorrectly reduces competitive products titled ‘SPF Le Detector Test’, including a single one, which resembles a sunscreen from Derma CO, another brand from HCL.
HCL transferred the Delhi High Court, in which the claims made by HUL were seen as dislikes and misleading. Responding to this, HUL has filed a separate case against the Honasa consumer before the Bombay High Court.
Ghazal Alag’s post
The entire controversy began after HCL’s co-founder Ghazal Alagh in a LinkedIn Post, alleging that there was a long-term “lack of good competition” in the rapidly growing consumer goods industry, making grief for larger traditional brands.
She was referring to Hul’s recent advertising campaign for her beauty brand Lakme’s sunscreen, where the market leader has challenged the claims of rival Sunscreen brands.
In the recently launched Lakme’s SPF 50 sunscreen campaign, HUL claims that some “online bestseller sunscreen” claiming SPF 50 is actually close to SPF 20.
Although HUL, in its campaign, does not name any brand, image and video with packaging of Lakme unlike many yellow bottles and cite in-in-wives SPF tests for the last 10 years.
In a statement on the social media platform, Lakme said, “Some brands, currently in the list of best vendors online, are claiming to be in-world testing; however, their in-market sunscreen product sample sample SPF 20 against the claim of SPF 50.
Vivo has a clinical method of testing, which means “within the living” and a whole, living organisms, such as human, animal or plant, refers to biological processes or experiments conducted within the plant.
According to the platform statista, which collects German data, the Indian sunscreen market estimates that it is an USD 832.32 million. The market will experience an annual growth rate of 6 percent for the next five years by 2030.
Sun protection is a rapidly growing market in India, which is inspired by high demand for sunscreen products due to the country’s warm and tropical climate.
Apart from Hul, other companies include L’Oreal, Nykaa and Honasa in this segment.
[ad_2]
