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In the age of influencers and content creation, everyone including children and teens has become focused on skin care. The online viral post shows tweens stocking up on new products and sharing their multi-step skin care regimens.
Named after the influx of young beauty lovers to French retailer Sephora’s stores around the world, the #SephoraKids trend has been adopted by many kids, including reality show star Kim Kardashian’s 10-year-old North West, who shared her daily routine with Was. 19 million followers on TikTok.
In India too, women like 16-year-old Aashi Vohra from Noida are following a multi-step skin care routine. She shares, “I started experimenting with skin care when I saw changes in the skin of influencers on Insta reels. This (skin care) routine also helped me manage my acne. Is,” she shares.
risk
Experts warn that excessive use of skin care products can be harmful for children. “Excessive exfoliating or use of harsh products can damage the skin’s natural barrier, leading to conditions like rosacea, dermatitis and pigmentation,” dermatologist Dr. Deepali Bhardwaj tells us. The other big concern is product dependency. “Teens may become dependent on products and believe their skin can’t function without them,” she adds.
Dr Pooja Chopra, consultant dermatologist at Aakash Healthcare, agrees with these concerns. “Using a multi-step routine early in life can aggravate acne. Products often contain ingredients like niacinamide and retinoids that can cause dryness or an allergic reaction. At such a young age, when hormones are active and “It’s not a problem when the sebaceous glands are working overtime. It’s a good idea to use products without knowing your skin type,” she warns.
less is more
Solution? Just stick to the basics. Experts suggest following simple routines and incorporating healthy habits like eating nutritious food, hydrating and getting adequate amount of sleep. Dr. Bhardwaj also recommends a three-step routine that includes cleansing, hydration, and sun protection for youthful and vibrant skin.
the psychology behind
Clinical psychologist Dr. Aarushi Diwan says that this trend stems from social pressure. “Unrealistic beauty standards put pressure on girls to use bleaching and acne-clearing products, which hurts their self-esteem,” says Dewan. “Even families may push girls to worry about their skin color or acne.” “For situations like this, carelessness can cause embarrassment.” Recently, Uttar Pradesh (UP) state board class 10 topper Prachi Nigam faced cruel trolling online for her physical appearance. Dr. Dewan agrees that social media has distorted the meaning of beauty. She adds, “Social media bombards teenagers with fads like ‘Korean skin’, causing them to wildly use every available product without considering the consequences.”
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