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- India’s first Dermathon by Deconstruct will run for 24 hours on YouTube Live, allowing people to interact with dermatologists in real time through comments.
- The event also serves as a historic Guinness World Records® title effort, highlighting skin care education on a national stage.
- The brand unveiled the campaign on its social platforms, built around this record-setting initiative to highlight its mission to make expert skin care advice easy and accessible to beginners.
- Viewers can watch the YouTube Live on 10th October at 11am, which will be streamed continuously for 24 hours, to clarify their everyday skin care queries at no cost.
Bengaluru, 09 October 2025: Deconstruct Skincare, a science-backed brand known for its ‘highly effective, yet gentle’ philosophy, has announced India’s first Dermathon, featuring 24-hour, non-stop live interactions with dermatologists. first of its kind initiative officially registered Guinness World Records® for title shot Longest Skincare LivestreamOfficial judges are monitoring the effort. this will happen first attempt To set a title in this category, mark a historical milestone In Deconstruct’s mission to make trusted skin care guidance accessible to everyone.
will run for the event 24 hours on youtube liveEnables people to interact with dermatologists in real time through comments. Viewers can watch on October 10 at 11 amWith a 24-hour continuous stream, their everyday skin care doubts can be cleared at no cost. conversation will be facilitated 24 Dermatologist Covering major skin care concerns, sharing expert advice and answering real-time questions in the comments.
Dermathon reflects Deconstruct’s commitment to simplifying the science behind skin care and ensuring that skin care is maintained Highly effective, yet gentle For beginners stepping into the routine with confidence. Through this initiative, the brand strengthens its position India’s most trusted skin-first skin care companyFurthering our mission to make science-backed skin care accessible and inclusive to all.
For participation and registration, visit here
Speaking at the launch, Malini Adapureddy, Founder and CEO of Deconstruct Skincaresaid: “In countless consumer conversations, we’ve heard the same frustrations: confusion about skin conditions, an overwhelming lack of product options, uncertainty about treatments, and limited access to dermatologists, especially outside major cities. 24 Hour Dermathon Addresses this directly, removing all barriers to participation. Throughout the day, expert dermatologists will cover 24 important skin care topics that people often struggle with, as well as take live questions from audiences across the country. It’s not just about answering questions, it’s about busting myths, democratizing expert advice and proving that Der-First Skincare It’s more than a promise, it’s our practice. by making an effort Guinness World Records® titlesWe also hope to make skin care education a historic, collective movement. We want everyone to be a part of this world-record attempt.
additional information
As part of the campaign, Deconstruct has unveiled a bold hero film that cleverly turns the “24” of every day into a teaser for the upcoming 24-Hour Dermathon, the first live skincare event of its kind and Historic Guinness World Records® try. Starting off with a playful nod to the iconic TV series 24The 30–40 second digital film stitches together real-world signals such as table reservations, racing car numbers, and phone screens, all “marked up”.24“, to arouse curiosity and anticipation. The montage builds rhythmically before revealing the core message:
“All Your Skin Care Questions. Answered. Live.”
“24 hours. 24 dermats. Zero fee. Be part of a world-record attempt.”
The film dramatizes everyday skin care concerns through fast-paced visuals and engaging text sequences, establishing Dermathon as a landmark 24-hour live event where dermatologists will answer skin care questions in real-time, empowering beginners to make confident skin care choices. It has been released across social and digital platforms and will be enhanced through paid media and influencer collaborations leading up to Dermathon on October 10-11.
Movie Link:
The creative concept and production is executed entirely in-house by the Deconstruct team.
The 24-hour Dermathon reinforces Deconstruct’s commitment to making science-backed skin care accessible, inclusive and expert-led, creating a historic moment for skin care education in India.
About Deconstruct:
With the motto ‘Highly effective yet gentle’, Deconstruct is a brand that aims to deliver well-researched and evidence-based skin care products that are simultaneously gentle and non-irritating. The brand was founded by Malini Adapureddy, an engineer from IIT Kharagpur, who after experiencing misleading marketing tactics for several years, decided that it was time to launch a skincare brand that was gentle yet demonstrated impressive results.
Note to readers: This article is part of HT’s paid Consumer Connect initiative and has been independently created by the brand. HT does not take any editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to independently verify all information.
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