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New Delhi. If you are troubled by spam messages, now TRAI (Telecom Regulatory Authority of India) has found a solution to your problem. TRAI has said that it has created a special framework to trace all commercial SMS. This new framework of TRAI will help in creating a secure and spam-free messaging ecosystem.
Under this framework, all Principal Entities (PEs) such as businesses, banks and government agencies as well as their Telemarketers (TMs) will have to declare their SMS transmission path through Blockchain-based Distributed Ledger Technology (DLT) and It will also be necessary to register.
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TRAI said that through chain declaration and binding process, it will be possible to trace every message end-to-end. With this, you can easily find out from where the message has been sent and to whom it has been delivered, without compromising data security or delaying SMS delivery.
To implement this, TRAI issued a directive on 20 August 2024, making traceability of all commercial messages mandatory from 1 November 2024.
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TRAI, understanding the activities involved in the implementation, extended the compliance deadline first to November 30 and later to December 10, thereby smoothly onboarding about 1.13 lakh active PEs across various sectors such as banking, insurance, healthcare and real estate. Can go.
TRAI adopted a collaborative approach with key regional regulators like RBI, SEBI, IRDAI, PFRDA and government agencies like NIC, CDAC and state governments to promote awareness and accelerate bidding efforts.
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As a result of these joint efforts led by TRAI, all major PEs have now registered their SMS transmission paths with access providers. TRAI said that since December 11, SMS traffic sent through unregistered paths is being rejected.
Tag: business news, telecommunication business
first published : December 20, 2024, 11:36 IST
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