The skill of making advertisements gave a different perspective, made him a star of filmmaking, the unique journey of Vivek Agnihotri

New Delhi: The film star we are talking about has created a distinct identity for himself in Bollywood. On hearing his name, people often remember his influential films. We are referring to Vivek Agnihotri. Very few people know that before entering the world of films, he had established himself in the world of advertising and branding. This experience gave him a unique perspective of thinking and storytelling.

Vivek Agnihotri was born on 10 November 1973 in Indore, Madhya Pradesh. His father’s name is Prabhudayal Agnihotri and mother’s name is Sharda Agnihotri. Since childhood, Vivek was quick in studies and learning new things. He completed his studies from Jawaharlal Nehru University (JNU) and Indian Institute of Mass Communication (IIMC). After this, he went abroad and did a special certificate course in management from Harvard Extension School. Vivek Agnihotri’s career started in the world of advertising. He worked in many big companies and prepared advertisements for big brands. During this time, he learned how people’s thinking could be influenced and how small things could be converted into big messages. This experience is clearly visible in his later films.

Debuted in Bollywood with ‘Chocolate’
After entering the world of TV, Vivek gradually turned towards the film industry. He made his Bollywood debut in 2005 with ‘Chocolate’, a remake of the Hollywood film ‘The Usual Suspects’. Although this film was not successful at the box office, he did not give up. After this he made films like ‘Dhan Dhana Dhan Gol’, ‘Hate Story’, ‘Zidd’, and ‘Junooniyat’. These films reflected his storytelling art and different perspective.

debate on films
Vivek Agnihotri’s career shined further when he made films like ‘The Tashkent Files’ and ‘The Kashmir Files’. These films became the subject of debate among critics and audiences. His films contain a mixture of real events and research, which forces the audience to think. At the same time, Vivek Agnihotri also made headlines for ‘The Bengal Files’. The biggest feature of Vivek Agnihotri’s films is his and his team’s excellent research, documentation and well-crafted screenplay, due to which the audience remains glued to every scene, every frame and every dialogue of the film till the end. Due to his hard work and dedication, Vivek was also honored with the National Film Award.

different style of storytelling
Today Vivek Agnihotri is not just a filmmaker, but a director who has created his own style in Bollywood by learning from the world of advertising and branding. He gave importance to ideas and research rather than emotions in films. This is the reason why his films, like an independent filmmaker, give rise to new debates and thinking in the society.