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According to the Indian Council of Medical Research (ICMR), breast cancer is the most common cancer among Indian women, accounting for almost one in every four female cancer cases. It is estimated that around 2.3 lakh new cases will be recorded annually in the country by 2025 and if current trends continue, this number is expected to increase in the coming years. Worryingly, more than 60% of cases are still detected in advanced stages, when treatment becomes much more challenging.
Beyond these statistics is a cultural reality: Conversations about women’s health often start late, sometimes too late. Social hesitation, limited awareness and women’s tendency to put their families first continue to delay timely care, underscoring the urgent need to bring breast health into everyday living room conversations.
“Recognizing the gap in awareness and communication, SBI Life Insurance is leading a movement to bring self-care to the heart of Indian homes. Through its flagship breast cancer awareness initiative, Thanks-a-DOT, launched in 2019, the company encourages women to talk openly about breast health and make self-examination a natural part of everyday family life,” said Brand, Corporate Communications & CSR, SBI Life. Ravindra Sharma, Head of Insurance, says.
As part of this ongoing effort, SBI Life recently held the Guinness World Record title by creating the largest mosaic made of 1,191 Hug of Life hot water bags, each with 3D knots embedded in them, designed to help women learn the self-examination technique safely and confidently at home. The innovative design allows women to examine irregularities, build awareness through touch and habituation, and become familiar with the process of turning self-care into a life skill.
Although the scale of the achievement is remarkable, the real impact lies in the change in mindset it seeks to engender. “Through Thanks-a-Dot, we aim to turn self-care into a movement – inspiring women to prioritize their health as much as they care for their families,” says Ravindra.
The record-setting formation was unveiled in the presence of Ravindra Sharma, Amit Jhingran, Managing Director and CEO, SBI Life Insurance; Mahima Chaudhary, actor and breast cancer survivor; and Swapnil Dangrikar, Official Adjudicator, Guinness World Records.
Sharing her personal connection, Mahima said, “SBI Life’s association with Thanks-A-Dot is close to my heart. Having battled breast cancer myself, I know that early detection saves lives.” This initiative reinforces the core philosophy of SBI Life – ‘For yourself, for your loved ones’ – reminding that self-care is the first step towards taking care of one’s loved ones. By turning awareness into dialogue and dialogue into daily action, SBI Life empowers women across India to protect not only their families but themselves.
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