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Prime Minister Narendra Modi on Tuesday thanked his supporters for adding ‘Modi Ka Parivar’ to their social media usernames to show their support during the Lok Sabha elections 2024. PM Modi said that his supporters can now remove ‘Modi Ka Parivar’ from their social media handles and his bond with the people of India will remain strong and unbreakable.
“During the election campaign, people across India added ‘Modi ka Parivar’ on their social media as a symbol of affection towards me. I got a lot of strength from this. The people of India have given the NDA a majority for the third consecutive time, which is a record of sorts, and given us a mandate to keep working for the betterment of our country,” PM Modi said in a post on X.
He said, “The message that we are all one family has been conveyed effectively. I would like to once again thank the people of India and request that you now remove the words ‘Modi ka Parivar’ from your social media properties. The display name may change but our bond as one family striving for India’s progress will remain strong and unbreakable.”
From political satire to social media campaign
The ‘Modi Ka Parivar’ campaign started a few months ahead of the 2024 Lok Sabha elections after former Bihar CM and Rashtriya Janata Dal (RJD) leader Lalu Prasad Yadav took a ‘family’ jibe at Prime Minister Modi. It started with all the senior leaders of the Bharatiya Janata Party (BJP) adding ‘Modi Ka Parivar’ to their usernames on social media platforms. Gradually, lakhs of BJP supporters followed suit and added the campaign name to their social media handles.
This was not the first time the BJP used a political attack and turned it into a slogan to increase its voter base among social media users. Before the 2019 Lok Sabha elections, Congress leader Rahul Gandhi attacked PM Modi with the slogan “Chowkidar Chor Hai”, which was used by the BJP as all PM Modi’s supporters added “Main Bhi Chowkidar” to their usernames on social media platforms.
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Published: June 11, 2024, 09:32 PM IST
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