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Simplifying oral care education for the next generation through play, learning and digital engagement
Mumbai, Maharashtra, India – Pepsodent, one of India’s most trusted oral care brands, has announced the launch of its first immersive digital experience, Pepsodent Cavity Fighter on Roblox, an immersive gaming and creation platform. The experience provides a fun, interactive way for parents, children and communities to learn about the importance of oral hygiene, as players engage in virtual challenges and unlock achievements focused on essential oral care practices.
Designed to make learning about oral health engaging and memorable, Pepsodent Cavity Fighters takes users into an immersive virtual world where they can clean virtual teeth, complete exciting tasks and earn rewards while reinforcing the importance of healthy dental habits. With this playful yet educational initiative, Pepsodent takes forward its mission of promoting better oral health awareness among Indian families in innovative and meaningful ways.
“At Pepsodent, we have always believed that oral care can be both educational and enjoyable. With this collaboration, we are making oral health education more accessible, interactive and relevant to today’s digital-first generation,” said. Swagata Sharma, Oral Care Category Head, HUL India. “Through Pepsodent Cavity Fighters on Roblox, we are inspiring positive oral care habits in a place where families and young users naturally connect, learn and play together.”
Vinnie Burke, Global Group Director, Roblox, said, ,At Roblox, we help brands establish connections with their communities through imaginative, immersive experiences, which enables brands like Pepsodent to connect families in unique ways to engage on oral health education – proving how brands can reach new audiences in unique and innovative ways.
By the third week of launch, the experience had already gained notable momentum:
- Nearly 300,000 plays in less than two weeks, definitely more than anticipated (220K-320K)
- 212,853 teeth cleaned + 103,497 oral care tips collected in the game
- 97% experience ratio
- 9,998 UGC claimed
- Reached over 2 million unique users in India
This response highlights the growing appeal of educational entertainment and underlines Pepsodent’s innovative approach to blending learning with interactive play. Players who complete the weekly oral care challenges within the Pepsodent Cavity Fighters experience will be rewarded with a limited-edition Roblox avatar item from Pepsodent, allowing users to express their participation and accomplishments within the Roblox universe. These unique digital collectibles serve as virtual tokens of good oral health habits and community engagement.
Access to Pepsodent Cavity Fighters [https://www.roblox.com/games/128874337410901/Pepsodent-Cavity-Fighters]
About Pepsodent
Pepsodent was launched in India in 1992, and since then, the brand has raised the benchmark on oral care solutions in India. It was India’s first toothpaste with an antimicrobial formula containing fluoride, providing extended germ protection. Today, Pepsodent’s oral care portfolio combines trusted protection with expert innovation across its range – including Germ Check, Gum Care and Sensitive Care – each designed to meet the growing oral health needs of Indian households. It remains in the hearts and minds of millions of consumers in India and is supporting oral health for all.
about roblox
Roblox is an immersive gaming and creation platform that connects over $111.8$ million daily active users (as of Q2 2025) across $190$ countries, fostering a global community of users, visitors, and fans – not just gamers – many of whom are over $13$ years old ($64\%$ as of Q2 2025). The platform hosts millions of user-generated, immersive 3D ‘experiences’, which are dynamic virtual worlds that go beyond traditional gameplay, acting as social spaces where community members connect, communicate, express themselves and participate in challenges through avatar customization. For brands, Roblox $3$D offers a unique opportunity to authentically engage millions of fans through branded experiences and digital merchandise, providing a social Gen Z hangout and a place for self-expression that brings them closer to the brands they love without interrupting their activity.
media contact details
Bansari Acharya, Tute Consult, Bansari.a@tute.co.in, +91-9987116653
Pearl Vora, Tute Consult, pearl@tute.co.in, +91-9920572799
Note to readers: This article is part of HT’s paid Consumer Connect initiative and has been independently created by the brand. HT does not take any editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to independently verify all information.
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