Pavana Sports Ventures and Kri Entertainment unite to create India’s first integrated sports and entertainment powerhouse

Swapnil Jain, Managing Director – Pavana Sports & Entertainment Pvt. Ltd., Share: ,What to ride alone, fun to ride with all the seven riders, he adds, “This merger is a celebration of collaboration and shared ambition. Together, we aim to create an organization that unites creativity, scale and performance across all industries, from sports and entertainment to events and experiences.,

about the merger

The four-way merger brings together the collective strength of India’s leading names in the entertainment, sports and experiential sectors. Pavana Sports Ventures contributes its deep expertise in sports management, team ownership and league operations.

Kri Entertainment, founded by Shwet S KaulWith a legacy of over a decade, a leader in talent management, celebrity representation and entertainment IP creation. On Stage Talents (OST), founded by Maurjo Chatterjee, is known for strategic artist management, brand partnerships and large-format live experiences.

Weddings by IQ (IQW), led by Imran QureshiBrings over 20 years of excellence in luxury weddings and high-end event experiences across India and globally. Renowned for creative storytelling, gorgeous design and impeccable execution.

Together, these entities form a future-ready platform that combines operational excellence with creative innovation, aiming to shape the next phase of India’s entertainment and sports development.

leadership insight

White S. Kaul, Chairman and Managing Director – Kri Entertainment Limited, Said: “We stand at a defining moment where entertainment, talent and sports unite to shape a future-ready ecosystem. By uniting the legacy of Pavana Sports, the talent expertise of CRI, the creative depth of OST and the experiential prowess of IQW, we are building a talent-first powerhouse driven by creativity, collaboration and integrity.,

Maurajo Chatterjee, Founder – On Stage Talents (OST), Added: “This merger is about uniting the vision to create opportunities for artists, brands and audiences. Together, we are building a home for creativity that empowers talent, excites audiences and inspire partnerships around the world.,

Imran Qureshi, Founder – Weddings by IQ (IQW), Said: “At Pavana Sports & Entertainment, we see events not just as celebrations but as transformative experiences that define the spirit of our brand. Our goal is to drive creativity, innovation, and precision in every experience we deliver.,

A step towards global expansion

Signature by Lotus Headquartered in Andheri, Mumbai, Pavana Sports & Entertainment is expanding its footprint across India and the Middle East. The company is developing a diverse portfolio of live entertainment formats, branded IP, sports leagues and destination events, along with curated experiences for corporate and luxury audiences.

Its future roadmap includes a pan-India concert series, a global sports league under development for 2026, and international collaborations that will bring Indian entertainment to new markets. By combining creativity with business scalability, Pavana Sports & Entertainment aims to create enduring global experiences rooted in Indian excellence.

About Pavana Sports & Entertainment Pvt. Ltd.

Pavana Sports & Entertainment Pvt. Ltd. is a multi-vertical experiential company creating world-class IP across sports, music, theatrical productions, weddings, artist management and influencer collaborations. With a vision to take Indian talent global, the company blends creativity, precision and scale to deliver exceptional live and digital experiences in India and the Middle East.

About Kri Entertainment

Established over a decade ago, Kri Entertainment is one of India’s leading entertainment and talent management companies representing acclaimed film and digital artists. Known for its creative collaborations, brand partnerships and large format experiences, Cree continues to set new standards in the entertainment industry. Conceived and driven by Cree Entertainment, this merger marks the beginning of an exciting new era shaping India’s first integrated entertainment and sports ecosystem.

Note to readers: This article is part of HT’s paid Consumer Connect initiative and has been created independently by the brand. HT does not take any editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to independently verify all information.

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