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New Delhi. In today’s digital age, everyone has a camera in their hands and every screen has become a new opportunity. Where earlier one had to take the help of films or TV to become a star, now people are earning crores of rupees by becoming influencers with just a smartphone and internet connection. Social media platforms like YouTube, Instagram, TikTok, X (Twitter) and Facebook have given people such a platform where personal identity has become a brand.
An influencer is a person whose number of followers on social media is so much that his words influence people’s decisions. Whether they are interested in fashion, food, fitness, finance or travel, influencers have made their mark in every field. For example, a food blogger earns money by reviewing restaurants, while a tech creator earns money by making unboxing videos of new gadgets.
How do influencers earn?
Influencers have many sources of income. Here are the main methods-
Brand Collaboration and Sponsorship
When an influencer has thousands or millions of followers, companies connect with them to promote their products or services. In exchange for one post or video, you can get a deal worth lakhs of rupees.
affiliate marketing
Influencers share links of a company, and when a person buys a product from that link, they get a commission.
youtube monetization
Creators earn money by running advertisements on YouTube. Some popular YouTubers earn Rs 5-10 lakh every month from lakhs of views.
Paid subscription or exclusive content
Now many platforms are also offering membership or subscription models, where fans directly support their favorite creators.
Events and brand campaigns
Big influencers are invited to events, where they are paid huge fees for their presence or speaking.
Important things to become an influencer
Becoming an influencer seems easy, but it requires constant hard work and strategy. First decide on which topic you want to create content – fashion, fitness, travel, education or entertainment. It is important to post regularly. The algorithm promotes only those creators who remain active. Presentation of video or photo should be professional. Good lighting, clear sound and catchy titles make a difference. Respond to comments, run polls and keep a real life touch. This is what keeps followers engaged for a long time. Trends on social media change every day. The one who catches the trend goes viral faster.
How much can influencers earn?
Earning depends on followers and engagement.
- Micro Influencer (10K–100K followers): ₹10,000–₹1 lakh per month
- Mid level influencer (100K–1M followers): ₹1 lakh–₹10 lakh per month
- Top Creators (1M+ Followers): ₹10 lakh to crores annually
Some renowned Indian influencers like Bhuvan Bam, Prajakta Koli (MostlySane), Ranveer Allahbadia (BeerBiceps) and Ajay Nagar (CarryMinati) are now running their own businesses, production houses and brands.
The growing market of creator economy
According to a report, the size of the creator economy in India may exceed Rs 3,000 crore by 2025. Brands are now relying more on social media promotion instead of traditional advertising because influencers reach the public directly.
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