[ad_1]
KOCHI: ‘Green tea’ has been the favourite drink of health-conscious people for quite some time now, but how about popularising ‘green coffee’? A group of students from Kerala has now developed a new variety of health-friendly green coffee powder.
Inspired by the popularity of green tea, students at Laurus Institute for Logistics in Kalamassery said they created green coffee powder as part of a project at their institute. They said the new beverage aims to meet the growing demand for healthier options and capitalise on the growing focus on health and wellness.
The students claimed that antioxidant-rich green coffee boosts metabolism and helps reduce diabetes, cholesterol, blood pressure and weight.
He also received a certificate from the Food Safety and Standards Authority of India for this product.
Despite the widespread popularity of green tea, the students acknowledged that developing a new brand of green coffee powder was a significant challenge.
The 2020 batch of the institute recognised the benefits of green coffee. The 30-member batch split into different groups and discussed various concepts before deciding on green coffee.
A team of 10 members was interested in making FMCG products, and they considered tea and coffee due to their global popularity.
Abhijeet M.V., a member of the project team, said that while they were in Palakkad looking for the best suppliers, they unexpectedly discovered green coffee beans.
He said although he sampled several other ready-made coffee powders, his focus was on developing green coffee powder, which is not widely known.
Ajay Shankar, chairman of the institute, said the supplier said there was not much demand for sun-dried green coffee beans, but students were keen to learn about green coffee.
“They brought unseen green coffee beans from Coorg and Palakkad to Kalamassery. In the second phase, they experimented by grinding the beans to different sizes,” Shankar said.
Several laboratory tests were conducted to determine the shelf life of the product and finally they decided to grind the Arabica coffee beans into small granules and pack them.
The institute said in a statement that despite its many health benefits, the taste of green coffee was not particularly appealing, which worried the students.
It said attempts to enhance flavour with mint, cardamom, rose, etc were abandoned as it reduced the shelf life of green coffee to six months.
The students admitted that though ‘Laurus Nature’s Green Coffee’ was displayed in health clubs, gyms, medical shops, business groups, etc., their initial response was not positive. Eventually, customers were found by meeting each other in person and explaining the benefits of green coffee.
The chairman said the students are now motivated by the fact that customers continue to buy it after getting the benefit from at least two packs.
Although the project was started by the 2020 batch, the green coffee project has been included in the next batches as well. He said that the students continue to work on improving ‘Laurus Nature’s Green Coffee’ through continuous research.
This article is generated from an automated news agency feed without any modifications to the text.
[ad_2]
