Fresh air, AQI less than 50, leaving NCR, competition to buy luxury villas in this city, Gen-Z and Millennials are liking it.

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Luxury Villas in Goa: Known for its clean and fresh air, serene beaches and relaxed lifestyle, Goa is fast becoming India’s premium luxury real estate destination. While on one hand the AQI of Goa often remains below 50, on the other hand the real estate value here has started giving tough competition to the most expensive areas of the country. Along with tourism, Goa is now becoming a hub for high-end residential investment. The special thing is that it is emerging as the hottest choice of Millennials and Gen-Z.

If we look at the recent report of Savills India, the prices of new luxury villa properties in Goa have now reached at par with premium apartments in South Delhi and South Mumbai. In many projects, prices are being seen between Rs 7 crore and Rs 10 crore. Along with NRI, HNI and Ultra HNI buyers, Millennials and Gen-Z are now making Goa their destination in search of better health and a balanced lifestyle, away from the congestion, pollution and fast-paced life of metro cities.
Goa is now becoming the favorite destination to live for Gen-Z and Millennials.
Goa is now becoming the favorite destination to live for Gen-Z and Millennials.

According to the report, buying a house in Goa is no longer just an investment, but has become an aspirational lifestyle choice. The unique blend of Indian and Portuguese culture, peaceful environment and relaxed lifestyle is giving it a different identity from other big cities. The most important thing is that the lifestyle is developing here on the lines of wellness methods like Ayurveda, Unani etc., which is going to become the lifestyle of the future.

Record increase of 66 percent in prices
Magicbricks data shows that Goa has become one of the fastest growing real estate hotspots in the country. Residential property prices in the state have registered an increase of more than 66 percent year-on-year. Areas like Porvorim and Thivim in North Goa have seen a sharp rise in prices, while the demand for luxury villas and holiday homes continues to increase.

Bharat Thakran, Chairman and Managing Director of GHD Group, says that since 2012, the group has been building premium living spaces in Goa. Compared to metro cities struggling with pollution, traffic and weak infrastructure, Goa offers a rare combination of clean air, natural beauty and a relaxed lifestyle. Today, while rich buyers are giving priority to luxury, young and tech-savvy professionals are coming here in search of homes of global standards.

The most beautiful thing about Goa is its fresh and pure air as well as the inclusion of Portuguese culture.
The most beautiful thing about Goa is its fresh and pure air as well as the inclusion of Portuguese culture.

He believes that digital-first work culture and the increasing trend of remote work have changed the definition of home. Limited land, strict government regulations related to environmental protection and continuously rising prices are making Goa real estate exclusive and future-ready. The last two years have seen a sharp increase in the number of luxury and second home buyers, which points to a strong and stable market.

While coastal apartments are attracting young buyers in the age group of 30–40 years, luxury villas above Rs 15 crore are seeing the highest demand in the Goa real estate market. The increasing trend of work from home after Covid has further intensified the demand for large, private and nature-connected spaces. The luxury villa segment is witnessing continuous growth in areas like Arjuna, Arpora, Vagator and Candolim in North Goa. The concept of second home is no longer limited to just vacations, but has become an important source of rental income and long-term capital appreciation.

Whereas Rajesh Jain, Director, Conscient Infrastructure Pvt. According to Ltd, ‘Assagao has today become one of the most preferred residential areas of Goa. The greenery, old-world charm and serene ambiance have made it ideal for families, investors and second home buyers. He believes that now people have started seeing real estate not just as a necessity, but as a part of their identity and lifestyle, and Goa has emerged as the biggest example of this change.

The price of villas and flats in Goa has reached the same level as Delhi-NCR.
The price of villas and flats in Goa has reached the same level as Delhi-NCR.
Better connectivity with metro cities

Goa’s real estate boom is also being strongly supported by better infrastructure. There has been a major improvement in the air connectivity of the state with the opening of Manohar International Airport (GOX), which has further increased the confidence of investors. Along with this, government initiatives under the PPP model and the participation of NAREDCO Maharashtra are opening up new opportunities for residential, commercial and mixed-use development. Better connectivity with big cities like Mumbai, Pune and Bengaluru is also making Goa more attractive for a second home.

Overall, Goa’s real estate boom is not a temporary trend but a long-term change. Luxury villas, coastal apartments and gated communities are making Goa one of the most preferred premium real estate destinations in India. Today, buying a home in Goa is not just an investment but has become a symbol of better lifestyle, stable returns and future security.

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