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December 04, 2024 12:43 PM IST
Every year, a few words make headlines that represent what we laughed at, stressed out, or just couldn’t stop saying.
Every year, dictionaries around the world choose a “word of the year” taking into account trends, moods and cultural shifts. The list in 2024 was as colorful as the year itself. From the brawny confidence of a brat to digital struggles summed up by brain rot, these words capture the highs and lows of the past 12 months.
Whether inspired by pop culture, social media or everyday frustrations, these words became part of the way we communicate and understand the world.
Here’s a closer look at the words that shaped this year’s conversation.
brat
Collins Dictionary chose brat as the word of the year. While it usually means a mischievous child, in 2024, it became a way to describe confidence and independence. Inspired by pop culture and especially Charli XCX, brat became an attitude and lifestyle.
notification
Macquarie Dictionary chose ensitification. It’s a strange word to hear, but it means something serious: when services like apps or websites fall apart because companies want more profits. Many people used the term to talk about changes in online platforms.
manifesto
The Cambridge Dictionary went along with the manifest. It used to mean “get clear,” but in 2024, it’s all about dreaming big and visualizing the success it takes to make it happen. The term was searched more than 130,000 times online.
reluctant
Dictionary.com chose hesitation. It usually means cool or polite, but in 2024, it described a sophisticated and classy style. Social media helped bring this new meaning into the spotlight.
brain rot
The Oxford Dictionary chose brain rot. The phrase became popular to describe the feeling of constantly scrolling through social media or consuming low-quality content. The younger generation used it to poke fun at their habits.
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