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Young, purposeful and firmly connected to their roots, Anissa Trumbu and Owais Gor are already making waves with Oilori, their emerging essential oil brand that promotes the connection between nature and well-being. The Mumbai-based duo founded the wellness company after discovering a common passion for clean, healthy living and a desire to give back to the cultures that raised them. Oylori is an ode to Kashmir, its mountains, valleys, people and culture.
“People live slowly in Kashmir. When they’re sick they use home remedies, spend a lot of time outdoors, and cook warm, nutritious meals that feed the soul,” says cofounder Anissa Trumbo, who hails from the Chinar-lined city of Srinagar. Are. “I wanted to extract that Kashmiri essence of warmth, vitality and wholesomeness and share it with the world.”
Why taking it slow might be the fastest way to well-being?
“People seem to have forgotten how to breathe,” says Trumbo, alluding to one of the reasons she decided to launch Oilori. A certified doctor with a master’s degree in public health, she developed a line of essential oils after noticing that patients with very mild complaints often turned to medication or over-the-counter treatments. “Things got worse during and after COVID, with excessive social media use and information overload combined with isolation and work stress. “The post-Covid lifestyle seems to have become even more hectic to make up for the time lost in between.”
For Trumbu, a big part of the solution to this problem lies in changing mindsets. Oilori is a strong proponent of slow living, promoting the idea of being more aware of your surroundings, taking only what you can manage and focusing on awareness of your body. According to Laura Malloy, director of the Successful Aging Program at the Harvard-affiliated Benson-Henry Institute for Mind Body Medicine, living a slower pace can help you forget less about recent actions, such as whether you swam in front of you. Have closed the door, turned off the stove, or taken your medicine.
Smell: a thoughtful act
Using essential oils essentially requires you to stop and take a moment to breathe. This is a task we all need to do more often during the day. “Even the act of opening the bottle and applying the oil to your skin is very therapeutic,” says Trumbo, who is quick to point out that oilery products are not a replacement for medication and that patients with complaints should consult doctors. . However, she is a firm believer that living a slower lifestyle, paying more attention to your body, and practicing self-care rituals is the key to longevity.
For Trumbu and his partner Owais Gor, Oilori is not just a product. It’s a lifestyle that embraces the idea that small, daily actions can have lifelong benefits. “What I love about essential oils in particular is that the effects are mild but lasting. It’s a small difference that can change our mood and slowly lead us in the right direction. This idea of easy, slow and consistent is one of the key concepts of this growing start-up, and maybe it could be the answer to our problems. “Slow down and smell the roses” is the literary essence of this scientific lifestyle.
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