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The press office of California Governor Gavin Newsom has joined a highly aggressive social media campaign targeting President Donald Trump, including renewed scrutiny over the president’s long-documented affair with the late convicted sex offender Jeffrey Epstein.
Newsom’s team has notably adopted the all-caps, rapid-fire, confrontational communication style often used by the Trump campaign, employing it to mock the President and First Lady Melania Trump.
Trolling the ‘America’s Power Couple’ narrative
The first blow to the recent campaign came when the White House’s social media channels shared a post describing the President and First Lady Melania Trump as “America’s power couple.” Melania Trump was making a rare appearance to unveil a new initiative focused on children in foster care when the original photo was shared.
Newsom’s team quickly responded to the post by sharing a still image from archived footage from 1992, which showed Donald Trump with Jeffrey Epstein. The team delivered an explicit quote the next day mocking the White House’s attempt at public relations: “The Internet knows who the real power couple is.”
This immediate and direct reference to the nature of Epstein and Trump’s collaboration served to immediately redirect the public conversation away from the First Lady’s initiative and onto the President’s historical relationship.
‘Choose for yourself a president who can do both’
The second swipe from Newsom’s team followed a post from the “Trump War Room” account.
After the president appeared at the McDonald’s Impact Summit, the account posted a photo of him speaking at a podium next to a photo of him working on a McDonald’s fryer, quipping: “Choose yourself a president who can do both.”
Newsom’s team immediately issued a brutal response by posting an unflattering photo of Trump against a background of McDonald’s, showing the president and first lady with both Epstein and his partner, Ghislaine Maxwell. The intention was to directly link the president’s public image to the ongoing Epstein scandal.
Reference to the renewed Epstein investigation
The timing of Newsom’s campaign was designed to maximize political impact, coinciding with significant new revelations regarding the Epstein case. On November 12, more than 20,000 pages of documents from Epstein’s estate were released. Among the documents was an email from Epstein that suggested Trump had closer ties to the network than previously known, which were exposed by Democrats in Congress.
In the email, Epstein wrote to Ghislaine Maxwell: “I want you to realize that the dog that won’t bark is Trump…[Victim] Spent hours with him at my house.”
Trump immediately described the release as a “hoax”, but later changed his stance and urged House Republicans to vote on releasing the records. The president has repeatedly denied any wrongdoing or knowledge related to Epstein’s sex trafficking operation.
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