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New Delhi, October 13, 2025: Since Tasva The brand was launched in 2021 with strategic partnerships Aditya Birla Fashion and Retail Limited (ABFRL) and designer Tarun TahilianiThe menswear label has given a new dimension to festive and occasion wear, a perfect blend of Indian traditions and contemporary casual styling.
Latest collection displayed Lakme Fashion Week in partnership with FDCIwas a celebration of great, timeless craft and creativity.
Ensuring that the collection represents ideal festive wardrobe Options, premium fabrics were in the selection list. From silk blends to custom jacquard and a variety of viscose options, the look offers restrained luxury. The embellishments remained in line with the Indian ethnicity as zardozi, beads, appliqués, mirrorwork, aari and dori embroidery enlivened the beauty of the men’s wear style.
Colorful cards offer a wide range of options suitable for every occasion. From vibrant colors, the shade card turned to earthy colors and bright options. Pairing traditional wedding colors the emphasis was on neutral ivory, royal jade, glittering gold, cool taupe and discreet salmon, which created a rainbow fantasy.
Tasva The collection was inspired by an amazing range of routes. Paisley motifs appeared throughout the decor, while the Tree of Life pattern added grandeur. Toile de Jouy (French porcelain) appeared as a unique inspiration with mosaic art, relief sculpture and sometimes the ingenious play of light. The inclusion of Lippan art, popular in the form of clay mirror work from Kutch, brought a hint of sparkle to the stylish apparel.
Actor Ayush Mehra teamed up with Chef Ranveer Brar and Chef Suvir Saran to add a festive spirit to the collection, which was designed for the groom and his entourage. She was joined on the ramp by influencers Mohak Narang, Tarun Kinra, Maggi and Devansh as well as comedian and content creator Sukriti, who brought her signature spunk to the showcase.
“Showcasing at Lakme Fashion Week in partnership with FDCI is always an opportunity to celebrate the emerging story of India Modern. With Taswa, we wanted to bring a collection that honors the rich craftsmanship of the country while redefining festive menswear for the modern man as equally comfortable, timeless and elegant.” Designer Tarun Tahiliani said.
New Tasva collection by Tarun Tahiliani brought For festive and occasion wear On a more exciting and timeless, stylish level, which will undoubtedly have a huge global appeal.
about tasavva
Tasva, a wedding and occasion wear brand for the modern Indian man, is a brand launched by ABFRL in collaboration with renowned fashion designer Tarun Tahiliani. Taswa is dedicated to offering classy and comfortable Indian wear. With an emphasis on craftsmanship and contemporary style, Taswa is redefining Indian apparel for the modern man. The brand offers a wide range of kurtas, kurta bundi sets, sherwanis, indo-western outfits, shoes and accessories. The brand’s exquisite products are available at exclusive Tasva stores across India and online at www.Tasva.com
About Aditya Birla Fashion & Retail Limited
ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 crores. Spread over a retail space of 11.9 million sq ft (by March 31, 2024), it is India’s first billion dollar pure-play fashion powerhouse with a glittering bouquet of leading fashion brands and retail formats.
The company has a network of 4,664 stores in approximately 37,205 multi-brand outlets with 9,563 sales points in department stores across India (as of March 31, 2024).
It stocks India’s biggest brands Louis Philippe, Van Heusen, Alan Solly and Peter England, Established for over 25 years. pajamas One of India’s leading fashion retailers.
The company’s international brand portfolio includes – collectiveOne of India’s largest multi-brand retailers of international brands and has long-term exclusive partnerships with select brands Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette.
The company’s entry into the branded ethnic wear business includes brands like Jaypore, Taswa and Marigold Lane. The company has strategic Partnership with designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.
Additionally, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of digital-first brands under its technology-led ‘House of D2C Brands’ venture TMRW. TMRW is on its way to build a portfolio of digital first brands in partnership with founders of emerging brands in the e-commerce market.
The company completed the acquisition of 51% stake in TCNS Clothing Company Limited in September 2023. TCNS is India’s leading women’s branded ethnic apparel company that designs, markets and retails a portfolio of women’s branded apparel across the W, Aurelia, Wishful, Eleven and Folksong brands.
Note to readers: This article is part of HT’s paid Consumer Connect initiative and has been independently created by the brand. HT does not take any editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to independently verify all information.
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