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7 October 2025: Radico Khaitan Limited, one of India’s largest IMFL companies, is proud to announce the launch of Jamun Spicemint under its much-loved Magic Moments ‘Flavors of India’ range.
An innovative concept, The Flavor of India Portfolio experiments with the traditional flavors of the nation; Reimagining them through the contemporary lens of vodka. Building on the massive success of Alphonso Mango and Thandai, both of which have captivated consumers, the addition of Jamun Spicemint reinforces the brand’s dedication to celebrating the spirit of India through bold, homegrown innovations.
After Uttar Pradesh, the new refreshed version is set to expand its footprint to markets including Maharashtra, Assam, Goa, Karnataka, Rajasthan and other markets; Jamun SpicyMint Brings a refreshing blend of tangy berries, cooling mint and a twist of vibrant spice. Crafted for young, adventurous consumers who want new experiences in their drinks, it pairs beautifully with cocktails and excites social occasions, offering a smooth yet experimental edge.
Speaking at the launch, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Limited said: “After crossing the landmark of 7 million cases in FY2025 and growing at a remarkable 20% rate in Q1 FY2026, the magic moments continue with India’s No. 1 and world’s 6th largest vodka brand. With our Flavors of India range, we are looking forward to the diversity and authentic taste of India this year that we love for consumers, reflecting strong growth for these innovative flavours.
With its distinctive flavor profile that unites the richness of berries, the freshness of mint, and a subtle spicy kick, the launch continues to create moments of magic in crafting youthful, premium, and innovative experiences for today’s consumers.
With the addition of Jamun Spicemint, the Magic Moments Flavor of India range continues to gain strong traction, resonating with consumers through its inventive fusion of traditional Indian flavors and contemporary vodka craftsmanship. The success of these bold flavors underlines Radico’s commitment to pushing the boundaries in the vodka segment, while also championing the distinct taste and culture of India on a global platform.
Radico Khaitan Limited at a glance:
RADICO KHAITAN LIMITEN (“RADICO KHAITAN” or the Company) is one of the oldest and largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan began its operations in 1943 and over the years has emerged as a leading bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the company launched its own brands with the introduction of 8pm Whiskey. RADICO Khaitan is one of the few companies in India that has grown its entire brand portfolio organically.
The company’s brand portfolio includes Rampur Indian Single Malt Whiskey, Sangam World Malt Whiskey, Kohinoor Reserve Indian Dark Rum, Vijay Ki Atma 1999 Pure Malt Whiskey, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whiskey, Morphy Brands and Morphus Blue. Brands Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold and Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whiskey, 8pm Premium Black Whiskey, 8pm Whiskey, Contessa Rum and Old Admiral Brandy.
RADICO KHAITAN is one of the largest providers of branded IMFL for Canteen Store Department (CSD) which has significant commercial barriers to entry. The company has distilleries located in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The company has a total owned capacity of 321 million liters and operates 44 bottling units (5 owned, 39 contract and royalty bottling units). It is one of the largest exporters of alcoholic beverages from India, with brands available in over 100 countries.
For media queries:
Concept PR (Press Relations Consultant)
Vishal Bhalla: Tel: 88264 56567 Email: vishal.b@conceptpr.com
Rakhshanda Naqvi Tel: 8449402524 Email: rakhshanda@conceptpr.com
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