What’s the buzz about the latest health craze ‘Profi’?

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Many fitness lovers are combining two of their most favorite beverages – coffee and protein powder – giving rise to a new term called prophy. But is it a healthy option? Experts agree that the latest buzz in health trends, “Profi” sounds good and can actually be great, but only if it is consumed correctly.

Profi sounds good, and can actually be great, but only when consumed correctly (Photo: Adobe Stock)
Profi sounds good, and can actually be great, but only when consumed correctly (Photo: Adobe Stock)

Before jumping on the protein bandwagon, it’s important to understand your protein needs. Saravanan says, “If you already have a balanced diet that keeps you energetic and focused, adding Profi may not have much additional benefit. However, for those looking for a quick, filling, and energizing breakfast, “This could be a great addition for those looking for it.” Balakrishnan, Founder, CEO, Amura.ai.

“The key is balance: caffeine in moderation and protein in the right proportions can help curb cravings, boost energy and aid muscle recovery,” says Balakrishnan.

Here’s the trick—keep it simple:

• Skip sugary syrups and calorie-laden extras

• Choose high-quality protein and pay attention to the correct amount.

However, Tahseen Siddiqui, chief dietician, Saifee Hospital in Mumbai, believes that despite the benefits of boosting energy, adding extra protein and helping in reducing cravings, one needs to be more careful.

She says, “Although Profi may work for some people, it is not the best option for everyone. It is best to keep protein powders simple. They should be consumed with water or milk for digestion. Adding coffee – a highly acidic beverage – may not sit well with everyone.”

“This is because most protein powders contain additives, artificial flavors, and preservatives,” says Siddiqui. While this isn’t necessarily unhealthy in limited amounts, combining these with coffee’s natural compounds is good for everyone. Can’t work.”

According to experts, if you’re looking for an energy and protein boost, drinking a simple cup of coffee with a hard-boiled egg, a handful of nuts, or some Greek yogurt may provide a more natural option.

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